It’s a sad week for Samantha Wills jewellery lovers after the designer announces this week that she will be closing her brand after 15 years
It’s a sad week for Samantha Wills jewellery lovers after the designer announced this week that she will be closing her brand after 15 years.
In a lengthy but heartfelt and honest Instagram post opening with “It is with a heavy but knowing heart, I have made the decision to end this chapter of the brand.” Samantha states “Yes, we are profitable and yes, we are considered successful, but walking away is what I need to do to be creative again with integrity, passion and energy.”
The iconic brand accelerated in the late 2000’s after women went crazy for those signature bohemian bardot rings.
After being asked from the SW community why she wouldn’t consider just selling the brand she expresses “It’s never been an option for me to sell my brand, to then watch it slowly move away from all that I hold true.”
“I was in tears, laughter and at times hand on my heart with held breath reading some of your stories and circumstances of how the brand or written sharings have impacted you. To say it is humbling does not begin to describe how moved I am. Thank you; for your graciousness in sharing, for your ongoing kindness, for your well wishes, and also your sad face emojis. “ Samantha states in her most recent post after her closure statement.
Samantha Wills will still continue to trade until January 2019 so we encourage you to shop your favourite items still available on the site as these pieces will now be one-of a-kind!
To help you on your last shopping journey before we sadly have to say goodbye for good, here are some of our lifestyle team’s favourite pieces...
Sally Nolan, Group Director Fashion, Beauty and Health
"I wore these crystal drop earrings when I was a bridesmaid for my best friend of 30 years. They’re a classic piece and I love wearing them now as they remind me of our long lasting friendship.”
Shop here: https://www.samanthawills.com/shop/earrings/earring-drop/whispers-of-tomorrow-crystal-earrings/
Paige McMillan, Fashion Editor, Who Magazine
“I love a simple gold hoop to style back with my on and off-duty looks and these new season Samantha Wills hoops are by far my top pick!”
Toni Hynes, Beauty Editor, Who magazine
“I was gifted some gorgeous diamond cuffed earrings from my friends for a birthday present several years ago and they’re absolute treasures of mine…”
Celebrity and fashion stylist, Sadaf Razi
“In keeping with Samantha Wills’s original bohemian influences, I’m definitely adding these stunning turquoise & gold earrings to my beloved Sam Wills collection.”