With her infectious personality, bunny ears and bum dance craze that took over the country, Australia fell in love with Sara-Marie Fedele.
22 at the time, Sara-Marie was so popular that she even had her own self-help book published, The Sara-Marie Guide To Life, released a song and had her own line of pyjamas.
After appearing on Celebrity Big Brother, Dancing with the Stars and a hosting stint on Totally Wild, the reality TV star eventually faded into normality.
But today she was back on TV screens as a guest on the Studio 10 panel, filling viewers in what has been happening in her life for the past 17 years.
Now mum to a daughter who turns three in April, Sara-Marie has started an online business, Words on Rice, selling personalised grains of rice that she writes names or messages on.
Sara-Marie also revealed that she started doing the bum dance on Big Brother as a message to her sisters.
“There’s four girls in our family and we used to do that as a joke," she explained. "One sister would get out the bongo drums and I had the biggest bum so I’d move it around. I thought, ‘What could I send a sign to my sisters that I was happy?’ So that’s how that was created.”
And yes, she did do the bum dance on Studio 10!
Check out this vintage Rove Live interview with Sara-Marie: