5 Australian Fashion Labels You Need to Know About

Australian Fashion Week may be over - but we're keeping an eye on these brands.

As Australian Fashion Week 2024 wraps up, it’s evident that this year’s event was an exceptionally stunning display of style.

From the awe-inspiring runway creations to the impeccable street fashion, we’ve been inspired to elevate our own fashion game. Whether you attended AAFW 2024 in person or admired the latest looks from home, we’ve gathered all the best places to shop the brands showcased this year.

So, what are you waiting for? Here’s where to find the most stylish Australian designers of 2024.

WHO's favourite fashion pieces to shop from BLANCA


Blanca, part of the iconic Australian accessories label Reliquia, took the runways by storm this season with their retro-inspired silhouettes. Drawing inspiration from the streets of Paris and Milan, Blanca’s designs feature classic cuts, bold colour palettes, and intricate prints. Each piece is crafted in limited quantities to minimize environmental impact. From shirts and blazers to pants and sweaters, you can curate the ultimate capsule collection with Blanca.

Where to buy Blanca

Shop Blanca’s stylish pieces online at David Jones, The Iconic and Stylerunner.

WHO’s favourite Blanca picks

WHO's favourite fashion pieces to shop from Emma Mulholland On Holiday

Emma Mulholland On Holiday

Emma Mulholland on Holiday captured the hearts of restless travellers with 80s and 90s souvenir-inspired looks at Australian Fashion Week. Founded in 2017 as Mulholland’s second major fashion project, the brand is known for its laidback but fun slogan tees, hoodies, hats, scrunchies, patterned pants, and cute accessories.

This season, EM on Holiday made their runway debut with the Resort ’25 collection, “Pure Shores.” The collection fused underwater love and mermaid-inspired silhouettes with luxurious taffeta and organza fabrics. Playful aquatic prints, including the mesmerizing blue-ringed octopus and the signature Happy Hibiscus motif, adorned the pieces. 

Where to buy Emma Mulholland On Holiday

Shop Emma Mulholland on Holiday online at Em on Holiday and The Iconic

WHO’s favourite Emma Mulholland On Holiday picks

WHO's favourite fashion pieces to shop from PE Nation

P.E Nation

P.E Nation brings a nostalgic nod to old-school athletics with a fashion-forward approach to sport luxe design. Renowned for their signature colour-blocked aesthetics, technical fabrications, and geometric design lines, P.E Nation creates performance-driven and lifestyle apparel for today’s fast-paced urban lifestyle. Designed to perform all day, every day, their active-streetwear is perfect for a multi-faceted life.

At Australian Fashion Week, creative director and co-founder Pip Edwards unveiled the brand’s new “Re/Creation” collection to near-standing ovations. Centred on the theme of rebirth, the collection featured pastels, pared-back silhouettes, strong shoulders, sheer fabric, and subtle layering. It seamlessly blends function and form, setting a new standard in athleisure with its nuanced gym-to-street gear.

Where to buy P.E Nation

Shop P.E Nation online at P.E Nation, The Iconic, Stylerunner and David Jones

WHO’s favourite P.E Nation picks

WHO's favourite fashion pieces to shop from Michael Lo Sordo

Michael Lo Sordo

Australian designer Michael Lo Sordo is known for his collections that focus on simplicity and elegance, always keeping the longevity of each piece in mind. His designs emphasize fluidity and ease, highlighted by luxurious fabrics like washed silk and cotton poplin. Since his early beginnings in 2006, Michael Lo Sordo has become a premium name in Australian women’s luxury fashion, creating whimsical yet high-quality staple pieces for the romantic minimalist woman. His clean lines, luxurious fabrics, and intricate details result in modern yet timeless designs.

This year, Lo Sordo’s Resort 2025 collection was unveiled in a red-lit Machine Hall in Sydney, inspired by the era of Maxims, cabaret club Le Boeuf sur le Toit, and the iconic gay nightclub in Paris, Le Sept. The collection featured an eclectic fusion of leather, lace, lust, and sensuality, finding equal footing in both menswear and womenswear. 

Where to buy Michael Lo Sordo

Shop Michael Lo Sordo online at David Jones and The Iconic

WHO’s favourite Michael Lo Sordo picks

WHO's favourite fashion pieces to shop from Viktoria & Woods

Viktoria & Woods

Viktoria & Woods is known for its simple approach to creating effortless wardrobe staples with a pared-back, modern feel. Their collections embody everyday luxury and ease, featuring premium denim, tailoring, outerwear, lounge, and occasion wear. Most of their designs are proudly made in Australia, emphasizing sustainable textiles and manufacturing methods that minimize environmental impact—a philosophy they are deeply committed to.

Their Resort ’25 collection, showcased against the backdrop of Harry Seidler’s The Cove Apartments, exuded a timeless style characterized by quality fabrications and sartorial details. Functional silhouettes celebrated the needs of the modern woman, offering pieces that seamlessly transition from everyday tasks to special occasions. 

Where to buy Viktoria & Woods

Shop Viktoria & Woods online at Viktoria & WoodsDavid Jones and Stylerunner

WHO’s favourite Viktoria & Woods picks

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