Touring the world to attend major Grand Slam tournaments, Morgan has frequently shared a behind-the-scenes look into her life with the tennis pro to her 400,000 TikTok followers.
While it may appear to some that the couple's social media presence simply flaunts their lifestyle, both Morgan and Taylor hope to use their audience to cultivate a new generation of young tennis fans.
"I think that [Taylor] appreciates that we both have this collective goal of bringing it to a younger crowd. He does his part of it and I do mine," Morgan told People.
"I remember when he and I first met within the first week or two, one of the things that he told me is I just want tennis to be cooler in our generation. It's just not."
Broadening their sphere of influence, Taylor and Morgan quickly became fan favourites in the first season of Netflix's tennis docu-series Break Point.
Following Drive to Survive's success in cultivating a new wave of fans in Formula 1, Morgan and Taylor hope that the rare glimpse into their daily life will reinvigorate interest in professional tennis.
"It's impossible to know if the show will have the same success as Formula 1 did, but I hope it does … that would just be unreal for the sport... I hope that [Break Point] reaches the level of popularity that the other show did. It would do really big things for the sport," Morgan told Hold On to Your Racket.
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