WATCH: Taylor Swift's Instagram Live might be why Instagram went down after 1.44 fans watched the video urging then to tune in.
T-Swizzle's PR Tree Paine suggested the singer was behind the crash, tweeting 'When you're pretty sure your boss broke Instagram' as users struggled to cope with the outage.
She had previously promoted the new album through Taylor's live stream in a Tweet saying 'Taylor is LIVE right now!'.
WATCH HER FULL ANNOUNCEMENT BELOW
Meanwhile, Instagram went down on Friday morning in Australia.
On Instagram's mobile app - users are seeing a "couldn't refresh feed" message.
On the desktop website, a Facebook logo and a "Sorry, something went wrong" message.
Taylor Swift has certainly had a busy few weeks.
The singer is getting ready for her Reputation Stadium Tour show.
And she received a present from a surprising old friend slash enemy Katy Perry - who also has a new song out.
The stars who have had a difficult history after feuding publically, but it seems Katy's gift may have put an end to all the Bad Blood.
Swift, 28, took to Instagram to share a video of the present — which included an olive branch and heartfelt letter.
Filming the package, Swift said, “I just got to my dressing room and found this actual olive branch. This means so much to me.”