Helena Sauzier has copped the wrath of angry social media users who have taken exception to her latest business venture.
On September 23, the former Bachelor star came under fire for promoting her new "Weight Loss Trilogy Program", which many have described as "toxic" and "appalling".
The backlash began when her brand's official Instagram page— also titled Weight Loss Trilogy— shared an illustration of a peanut butter jar alongside the caption: "The perfect snack? Does not exist."
The lengthy post argued that snacking is unhealthy.
They explain, snacking prevents the body from entering ketosis— a process by which the body begins to burn fat for energy because it does not have enough carbohydrates to burn.
The Weightloss Loss Trilogy claimed, "it is very important to allow your body to rest and repair itself in between meal times."
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Rather than snacking, the post encourages people to have a glass of water, go for a walk/do something to overcome the boredom or "ride the hunger wave" because the feeling will always pass.
This potentially harmful message angered hundreds of Instagram users, with many arguing that the information presented is not only factually incorrect but extremely detrimental to many younger readers who may have followed Helena's journey on The Bachelor.
"This non-scientific garbage is not only wrong, it is dangerous. You should be ashamed," one user commented, to which another replied: "The information you are giving people is setting them up to fail. All this will do is send their metabolism into starvation mode, slowing it down, causing them to hold and then put on more weight. The best way to lose weight is to speed up the metabolism which means 5 small healthy meals per day. A metabolism is like an engine, in order to keep running it needs fuel."
Another comment read: "Shame on you. You are in such a powerful position to create change and you use it for this... so unbelievably toxic."
A third person chimed in, writing: "This is appalling. These "tips" are exactly the sort of things my ED [eating disorder] used to say to me. Surf the hunger wave? Drink water instead of eat? It takes years to unlearn these toxic thoughts."
"The fact you're promoting an eating disorder is disgusting. Must really (sic) have to convince yourself you're not an awful human."
Following a barrage of negative comments, Helena and her team issued the following statement.
"As we’ve mentioned, please note that we do realise that this is not a "one size fits all" approach - what works for some doesn’t necessarily work for others. And if you do have any health issues, we recommend that your local medical professional be your first point of call 💙"
One day later, The Weight Loss Trilogy's Instagram account re-inforced the original message by claiming: "If you are snacking (which we all do occasionally— we're only human after all!) then we would recommend choosing healthy options when doing so."
Many fans have confirmed they've reported the post and the official Instagram account.
Despite the protests for the account to be deactivated, Helena and her sister— who is a part-owner in the company— continue to promote "unhealthy" weight loss methods.