Celebrity paediatrician and child expert Dr. Harvey Karp is the inventor of the SNOO baby bassinet that A-listers like Beyonce and Jay-Z have used to help their newborn babies get a more restful sleep.
“Natalie Portman used it, and Dwayne Johnson – The Rock used it. Serena Williams also had the SNOO when she was in hospital. As well as Beyonce, Jay-Z and the Kardashians,” Dr. Karp says.
In fact, Beyonce and Jay-Z loved the product so much, they have EIGHT of them.
“First they were given two by a friend and then they ended up buying six more for their different houses, because they have houses all over the place,” Dr. Karp explains.
Speaking to who, Dr. Karp emphasised that it’s not a “replacement” for mum or dad, but rather a “helpful big sister.” Dr. Karp says the SNOO bed (short for snooze) has helped thousands of new parents and their babies in the US get a better night sleep and is set to do the same now that it’s been brought to Australia.
“Today, Kate Hudson is posting all over the place about it. She hasn’t had her baby yet but she’s set it up and she’s very excited to use SNOO,” says Dr. Karp.