Australian kids and baby brands Cotton On Kids, Bardot Junior and Bonds, are now available to shop on the site, as well as other popular brands including adidas, Huxbaby, J.Crew and Purebaby. The Iconic Kids will also launch the exclusive return of US brand GAP in Australia.
Mums and dads will be able to shop from a curated assortment of clothing, shoes and accessories spanning baby (0-2), kids (2-7) and teens (8-14) for boys and girls.
The Iconic's Head of Style Nicole Adolphe says that the mini-me trend will be a big one for parents and their bubs.
"Think linen fabrics in minimalistic styles and sporty streetwear with slogan tops - anything you wear your kids can wear too," she said.
The Iconic Kids is available to shop now, with 3 hour and next day delivery available!