Tiffany & Co. have released the newest chapter of their “Believe in Dreams” holiday campaign which features everybody’s current girl crush Zoe Kravitz as well as a cameo by famous supermodel, Naomi Campbell.
The 1-minute film, which you can watch below, is a quirky and playful take on Alice In Wonderland and is filmed inside the actual Fifth Avenue Tiffany & Co. flagship store in New York.
It cleverly showcases pieces from the collection and is a visual sea of Tiffany & Co.’s famous blue and white colours. It was directed by Mark Romanek who also created the beautiful cinematic experience that is - Beyonce’s Lemonade.
The super cool video “takes viewers behind the scenes of a Tiffany workshop where surprising and surreal moments unfold…The journey culminates in a “madcap tea party” hosted by Naomi Campbell, complete with a delectable selection of pastries from The Blue Box Cafe™ and housewares and table settings from the Home & Accessories collection.
By the end of the story, Kravitz discovers that the magic of Tiffany & Co. is where creativity and craftsmanship come together.” as is described in the official press release.
For anyone who plans to holiday in New York over Christmas this year, this video will definitely get you in the ‘White Christmas’ mood and have you adding the Blue Box Café and Tiffany & Co.'s flagship Fifth Avenue store to your must-visit list especially as they are currently featuring an actual workshop which will be on display until January 1st, 2019!
Reed Krakoff, chief artistic officer at Tiffany & Co. says “The holiday season is a time of year when more than ever, we’re inspired to dream,” and “At Tiffany, our artisans work to create magic and beauty in every piece. We created this film to bring their artistry to life and capture the spirit of a Tiffany holiday where anything is possible.”
Follow Tiffany & Co.on Instagram here @tiffanyandco
Shop some Tiffany & Co. holiday pieces here