In true social media-age fashion, the designer made the announcement on her Instagram last week.
Captioned "SO excited to announce that I will be launching Victoria Beckham Beauty later this year! Cannot wait to be able to share it with you!! Subscribe at the link in bio for exclusive news and updates. #VBBeauty x Kisses" and another post following captioned, "Overwhelmed by your response to #VBBeauty! I’ve been reading all of your comments in between my #VBAW19 show prep. For all of you asking #VBBeauty will be cruelty free, inclusive for all skin tones, and available at an accessible luxury price-point. Sign up through the link in bio to be among the first to know. X Kisses" we are excited to see all the products that will be on offer.
VB Beauty will be a digital-native brand which will be sold on victoriabeckham.com later this year. Beckham is definitely a skincare and makeup enthusiast, regularly testing and recommending products she loves on her Instagram, so it comes as no surprise that she will be creating her own line!
The 44-year-old designer who just showed at London Fashion Week, has worked with beauty brand Estee Lauder in the past saying about that collaboration, “WITH THIS MAKEUP COLLECTION, I WANT TO MAKE WOMEN EVERYWHERE FEEL EMPOWERED, BEAUTIFUL AND CONFIDENT. INSPIRED BY MY FAVOURITE CITIES IN THE WORLD, THIS COLLECTION REFLECTS MY OWN PERSONAL BEAUTY VISION.” We are certain that she will carry all her makeup wisdom on to her own brand.
Victoria Beckham using her namesake lipstick for Estee Lauder
With daughter Harper after her show at London Fashion Week
Victoria wants her fans and customers to be a part of the Victoria Beckham Beauty process saying, "Just like I spend so much time in the fitting room getting to know what my customers want to wear, I'm going to be asking women to tell me which products they want me to develop for them in the beauty and wellness arenas. It's important for me to know what they want."
Follow Victoria Beckham on Instagram here
To get all the latest VB updates, you can watch her new fashion and beauty YouTube channel here.