With the caption, "BREAKING NEWS: The new face of Lancôme is…. (Drum roll 🥁 please)… Zendaya! Welcome, @zendaya !
👏🏻 🙌🏻 It’s official: @zendaya is the new Lancôme Global Ambassador. Welcome to Lancôme!
#Lancome #Zendaya #NewAmbassador"
Lancôme posted this stunning picture of Zendaya in a rich berry lip (which we have our sights on for winter) and complimentary soft berry make-up.
Zendaya is in prestigious company as she joins the likes of Penelope Cruz, Victoria's Secret model Taylor Hill and actress Lupita Nyong'o who are also celebrity ambassadors.
Lancôme Global Brand President Françoise Lehmann says, "Zendaya brings a youthful and a unique approach to beauty that perfectly complements Lancôme’s vision and creativity.” She goes further to say, “We look forward to a joyous future with Zendaya, whose charisma, influence in film, music and fashion is undoubted,"
Indeed Zendaya's social influence is definitely strong as the former Disney starlet has over 53 million followers on Instagram!
That influence caught the attention of huge international brands, as she landed her first major beauty deal with Covergirl three years ago.
Zendaya says of her new role at Lancôme, "As I grow into womanhood and this new phase in my life and career and my maturity that I'm trying to figure out, I think Lancôme is the perfect place to do that,"
She tells Allure that she has always admired Lancôme's "signature style" and "quality products," including her favourite mascara, Hypnôse Custom Volume Mascara. "Mascara is a very special thing. Everyone has their own favourite mascara and that one works,"
Zendaya will also feature in the upcoming Spiderman film this year.
Congrats girl, we think you are the perfect addition!