Benefit Cosmetics, the ‘#1Bbrow Brand Worldwide’ has joined forces with beauty influencer and content creator Chloe Morello to create a limited edition customised brow kit, aptly named ‘Chloe’s Brow wardrobe’
Morello's popular makeup tutorials on YouTube have helped her cultivate a huge online community with over 3.6 million followers! With a global reach that huge, it’s no wonder Benefit has chosen Chloe as one their collaborators.
The Australian beauty creator says “have been a long-time fan of the Benefit brow collection so to create my own custom brow kit with one of my favourite cosmetics brands was an extremely special experience. I can’t even count how many Precisely, My Brow pencils and Gimme Brow+'s I have used up! They’re my holy grail makeup products so to be one of only 10 influencers globally to fly to San Francisco and develop a kit of my own was a dream come true.”
Chloe’s brow kit includes five brow must-haves; Fool proof powder, a My Brow Pencil, A Brow Blender tool, a mini size Ka-BROW and a High Brow Glow and will retail for $89 (valued at $224).
Chloe’s top tip: Use a light hand to build product slowly and don’t accidentally apply too much!
This is just one of the beauty influencer collabs Benefit will be doing. According to the official press release, the brand is set to be working with “ten of the top influencers across the globe to create their own custom brow kits and take the existing Brow Collection to another level”
We can’t wait to see who is next!