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Benefit Cosmetics launches new brow kit with Chloe Morello

When beauty forces come together to create brow magic. - by Sadaf Razi
  • 06 Feb 2019

Benefit Cosmetics, the ‘#1Bbrow Brand Worldwide’ has joined forces with beauty influencer and content creator Chloe Morello to create a limited edition customised brow kit, aptly named ‘Chloe’s Brow wardrobe’

Benefit Cosmetics launches new brow kit with Chloe Morello

Morello's popular makeup tutorials on YouTube have helped her cultivate a huge online community with over 3.6 million followers! With a global reach that huge, it’s no wonder Benefit has chosen Chloe as one their collaborators.

benefitaustralia View Profile
983 likes - View Post on Instagram
🎉It's finally here!🎉 @chloemorello's Brow Wardrobe is now available everywhere Benefit is sold😱🙌 This limited edition kit contains 5 #benefitbrows bestsellers including 💕full size foolproof brow powder 💕full size Gimme Brow+ 💕full size Precisely my brow pencil 💕full size High Brow glow 💕mini Ka-brow 💕brow blender all for just $89, valued at $224! Link in bio to shop💕 #chloesbrowwardrobe

The Australian beauty creator says “have been a long-time fan of the Benefit brow collection so to create my own custom brow kit with one of my favourite cosmetics brands was an extremely special experience. I can’t even count how many Precisely, My Brow pencils and Gimme Brow+'s I have used up! They’re my holy grail makeup products so to be one of only 10 influencers globally to fly to San Francisco and develop a kit of my own was a dream come true.”

Chloe Morello

Chloe Morello

Supplied

Chloe’s brow kit includes five brow must-haves; Fool proof powder, a My Brow Pencil, A Brow Blender tool, a mini size Ka-BROW and a High Brow Glow and will retail for $89 (valued at $224).

Chloe Morello

Chloe Morello's Benefit brow kit.

Supplied

Chloe’s top tip: Use a light hand to build product slowly and don’t accidentally apply too much!  

benefitaustralia View Profile
430 likes - View Post on Instagram
We're live!🎉🎉 @chloemorello's best kept secret? Layering brow products!💕 Chloe's NEW limited-edition Brow Wardrobe comes with tips & tricks on how she creates her brow looks AND: ✨Full-size Foolproof Brow Powder shade 3 ✨Full-size Gimme Brow+ shade 4 ✨Full-size Precisely, My Brow Pencil shade 3.5 ✨Full-size High Brow Glow Pencil ✨Mini Ka-BROW cream-gel shade 3.5 ✨Brow Blender Pro Tool Shop it now everywhere Benefit is sold for $89, valued at $224, link in bio!#benefitbrows #chloesbrowwardrobe
Chloe Morello

Chloe giving us a peek and demo of her new kit on her IG story today.

Chloe Morello Instagram
Chloe Morello
Chloe Morello Instagram

This is just one of the beauty influencer collabs Benefit will be doing. According to the official press release, the brand is set to be working with “ten of the top influencers across the globe to create their own custom brow kits and take the existing Brow Collection to another level”

We can’t wait to see who is next!

Chloe’s Brow Wardrobe is available now from Benefit retailers nationally including Myer, Sephora, Princess Polly and Adore Beauty.

  • Beauty
  • Make Up & Skin Care
Sadaf Razi
Sadaf Razi
Sadaf Razi is a celebrity and fashion stylist and previous fashion editor. Her biggest career highlight is styling Meghan Markle which has since featured on the cover of Vanity Fair Mexico and Elle France. Her dream man is Idris Elba.

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