E-commerce has drastically changed the way the average Australian consumer interacts with business as a whole. Online shopping behemoths such as eBay and Amazon have made meeting our shopping needs more convenient and efficient than ever before. The Australian online shopping industry clocked in at a whopping $23 billion last year and as we continue to shift to a more tech-oriented economy.
With the sheer pace of growth in the online market, there seem to be more and more online shopping stores popping up every day. Here’s our choice of fifteen of the best online shopping sites Australia has to offer in 2019.
BuyInvite is a diverse shopping platform that has women's, men's and children's clothing. It also has a sports accessories section as well as a technology section you can browse through.
Up To 80% Off On Local And International Brands
New sales on ‘BuyInvite’ are held every day, lasting for around three to five days. That’s a lot of money you can save up on! Aussies are praising the website for stocking international products that can be processed and delivered immediately after you place an order.
3.5/5 from 1,405 reviews on Product Review
This website is mostly marketed towards women between sixteen and twenty-five years old. It showcases the latest fashion trends offers them at huge discounts if you sign up for a VIP membership at $50 AUD per month.
A Hot Online Clothing Store For Young Women
Top reviewers love this site for its fast delivery, quality of clothing, and affordable prices. This is the site to go for your #millennial style goals!
3.8/5 from 1,099 reviews on Product Review
13. Lorna Jane
Lorna Jane Clarkson was a fitness instructor in Brisbane, who was frustrated at the lack of un-inspiring workout clothes and decided to sew a few of her own. This personal endeavor became a worldwide trend to bring a sense of style into workout clothes—now affectionately dubbed as ‘activewear’.
From The Woman Behind Activewear And The Ultimate Fitkit
While browsing through their website, we were messaged by an active stylist who gave us a quick run-through of the products that were on sale. This above and beyond customer service struck a perfect balance between the impersonal comfort of online shopping and the traditional benefits of a retail store. Lorna Jane has rave reviews on the quality and durability of their activewear.
4.0/5 from 697 reviews on Product Review
The first thing you see on their website is an invitation for you to log in or sign up for a membership. From here, you can browse to your heart’s content! They have a wide variety of shopping options you can consider as well as a sports accessories and technologies section.
Exclusive Membership For New Sales Every Day, Seven Days A Week
Ozsale is similar BuyInvite, in that every morning they send notifications to all their members regarding the sales for the day. There’s a new sale for every day of the week and prices can be cut by as much as 80%, so there’s always a reason to check your emails!
This site’s highest reviews underscore their commitment to great customer experience and prompt deliveries.
4.0/5 from 11,436 reviews on Product Review
11. The Iconic
The Iconic has a sleek and simple website layout and shopping app, finding the right item and the perfect fit is a breeze. It offers a wide assortment of clothes for men, women, and children.
Serving Looks Since 2011
With over two hundred new products arriving every day—that’s more than enough to make sure you’re up-to-date on the latest brands and styles! The Iconic is a personal favourite online shopping site of mine because of its reliable customer service, accurate product descriptions, and solid mobile app. It’s also got one of the fastest delivery online shopping options.
4.1/5 from 1860 reviews on Product Review
EziBuy was established way back in 1978 by the Gillespie brothers as a small mail order business. It’s become one of the top online shopping sites in the Australasian area, offering several successful private labels and an extensive lookbook for women, men, and children.
A Demonstrated History Of Multi-channel Retailing Since 1978
Ezibuy’s customers have given the site high ratings due to quick deliveries, good material, and great customer service. Others have also pointed out that EziBuy is committed to the ethical sourcing program, which means that their products are made in a safe and ethical working environment and that they take responsibility for the people who make them.
4.5/5 from 2017 reviews on Product Review
Showpo is mainly targeted toward younger women who want to shop for good clothes on a budget. To help with this, the online shopping site offers a 10% discount on their products for students.
Staying Trendy, Regardless Of Budget
Aside from managing to target a niche market, reviewers love Showpo for their customer service, fast delivery time, and easy-to-navigate web layout. They have an Instagram account (@showpo) that you can follow to stay updated on the products on offer.
4.5/5 from 2970 reviews on Product Review
If you’re into more formal styles that you can wear from the office to a fancy dinner, then Forcast is the site for you. They’ve got the most unique desk-to-dinner dresses in Australia—from corporate to dinner date, they’ve got you covered.
Sleek, Stylish, And Versatile Officewear
They’re popular for their inclusive sizing options, versatile styles, and high-quality fabric. Furthermore, they have an intuitive web layout that is easy to navigate and pleasing to the eye.
4.6/5 from 311 reviews Product Review
7. YesStyle - 2019 Product Review Award Winner
YesStyle is the site to go to pick up the Asian styles and beauty products you’ve always wanted but couldn’t seem to find at an affordable price.
A Well-Loved International Online Shopping Site For Beauty And Fashion Products
This site has loyal customers all over the world and is loved for its accurate sizing, speedy deliveries, and customer service.
4.6/5 from 4031 reviews on Product Review
6. Black Swallow - 2019 Award Winner
This relatively new website has had a strong start, with consistently strong ratings from the first two hundred reviewers alone. Like Showpo, this online clothing store offers a 10% student discount and targets young girls that are on a budget - however, Black Swallow focuses more on swimwear.
Emerging Shopping Website For Fashion, Hair, And Beauty
The website is bright and easy to navigate, and reviewers love that they have a section exclusively for Jeffree Star cosmetics. They also allow customers to buy using Zip Pay, which lets you pay for their products over a selected period of time.
4.7/5 from 204 reviews on Product Review
5. Pistol Clothing
Pistol Clothing is for all the times you had the perfect design in your head, but never had the opportunity to turn it into reality. They offer rush custom clothing services, and the price varies according to what you’d like to print as well as the clothes you plan on printing on.
Turning Your Design Dreams Into Reality
Who wouldn’t jump at the opportunity to wear their thoughts on their sleeves? Apart from turning ideas into reality, Pistol Clothing is well-loved for their speedy service and fast deliveries.
4.7/5 from 453 reviews on Product Review
Meshki is a boutique online clothing store for young women who are looking for a more mature feel to their wardrobe. Several celebrities and influencers such as Kendall Jenner, Gigi Hadid, and Iggy Azalea have been spotted wearing Meshki.
IG-Worthy For All The Right Reasons
Aside from the hype around knowing that celebrities order from Meshki too, reviewers have seen for themselves that this boutique provides high-quality clothing and fast shipping.
4.7/5 from 343 reviews on Product Review
3. The Fable
This online shopping store specializes in all sorts of tops - from t-shirts to blouses, they pride themselves on having it all.
Topping Of Your OOTD With Quality Shirts
This clothing store is an emerging shopping behemoth because of commitment to quality and their heavy emphasis on customer service.
4.8/5 from 116 reviews on Product Review
2. The Bare Body Boutique
The Bare Body Boutique specializes in swimwear, helping you decide what to don on a summers day to accentuate that beach body you worked all winter for.
Gorgeous Swimwear Ensembles For Summer Season
Reviewers love the product range, accurate sizings, and the comfortable fabric they use for their products. Connect to the store with their Instagram account (@barebodyboutique) to make sure you don’t miss out!
4.9/5 from 117 reviews on Product Review
Consistently topping the ratings country-wide, it’s safe to say that Birdsnest is a star in the making. Birdsnest offers an enormous variety of clothing—designed by women, for women.
Australia’s 2019 Queen Of Online Shopping
So far, the rave reviews indicate that from browsing their website, to placing an order, to receiving your parcel, they’ve got it all sorted out. Customers especially loved the personalized handwritten notes that came with their deliveries, and the on-trend style advice that comes with the website.
4.9/5 from 100 reviews on Product Review
How did we compile this list?
This list has been compiled with the three most important Key Success Factors for Online Shopping sites in mind:
- Ability to control stock on hand
- Ability to quickly adopt new technology
- Having a clear market position
So when we looked through reviews on these companies, we made sure to look out for comments on deliveries, payment options, communication, and brand specialties. By comparing the highest reviews with the lowest, we developed a good idea of how this company is perceived by its most satisfied and least satisfied consumers.
Shop online, Australia! Between the massive range of stock, the ever-improving customer service, and the lighting quick delivery; it’s becoming clear that the age of the retail store might be coming to a close.