From dreary grey to sad beige, millennials have been accused of many trends that have Gen Z less than impressed. One of the biggest? A collective aversion to colour, in both our homes and our wardrobes.
It’s a fatigue that sparked Jessica Ndenda to create her own colourful fashion label, Toomi.
“I got sick of watching fashion being riddled by beige, and have spent a career span highlighting the importance of women taking risks, so it was my time to do something about both,” Jess said.
Designed for maximalists and dopamine dressers, Toomi’s debut Signature Summer Collection is a riot of prints, personality and statement pieces, with a focus on high-quality fabrics and flawless fits.
The new collection kicks beige to the curb and replaces it with colour, chaos and confidence — and honestly, it’s about time.
The best colourful and patterned clothes to shop
Liquorice Swirl
$249 at Toomi
Made from 100% natural cotton, this easy-breezy frock balances comfort with polish thanks to its button-up collar and effortlessly flattering silhouette.
Designed with a baby doll fit, short sleeves and a hem that falls just below the knee, it’s equal parts playful and practical — and yes, it’s breastfeeding-friendly too.
Sizes: 10 to 22
Key features:
- Flattering baby doll fit with a softly cinched waist for easy, all-day wear
- Button-up collar for a polished look (and breastfeeding-friendly design)
- Lightweight, breathable 100% natural cotton fabric
- Generous sizing with extra fabric through the skirt for beautiful movement
Mum Vibes
$229 at Toomi
This purple and teal stunner is the ultimate summer frock for mumming in style. Crafted from high-quality 100% cotton in a relaxed baby doll fit with a knee-length hem, it’s throw-on-and-go perfection — comfortable, easy to wash, and totally unique.
The playful “Mum” print is inspired by Bad on Paper, making it a statement piece you won’t find anywhere else.
Sizes: 10 to 22
Key features:
- Relaxed baby doll fit for effortless comfort, like your favourite oversized T-shirt
- Round neckline and knee-length hem for all-day wear
- Lightweight, breathable 100% natural cotton
- Exclusive, locally designed print from Brisbane
- Generous sizing with extra fabric in the skirt for effortless flow
Octopus Friends
$249 at Toomi
The playful frock was inspired by the founder’s love of the intelligent and agile octopus. This exclusive print brings the perfect pop of colour to a high-quality 100% cotton dress.
The sateen blend adds a soft sheen and beautiful flow, while the relaxed baby doll fit ensures comfort and a flawless silhouette — breastfeeding-friendly, as always.
Sizes: 10 to 22
Key features:
- Relaxed baby doll fit with a flattering hemmed short sleeve
- Mid-length hem falling just below the knee
- Breastfeeding-friendly design with button-up collar, accommodating larger busts
- Lightweight, breathable 100% natural cotton with a soft sateen finish
- Exclusive print, locally designed in Brisbane
- Generous sizing with extra fabric in the skirt for effortless movement
Queen Of Hearts
$259 at Toomi
Featuring a limited-edition hand-illustrated print in high-quality 100% cotton, this royal number brings statement-making energy with effortless wearability.
The baby doll fit, all-over buttons, removable belt, and adjustable shirred sleeves let you wear it your way — high-neck, V-neck, belted, or free-flowing — while staying flattering and comfortable.
Sizes: 10 to 22
Key features:
- Flawless baby doll fit with a softly cinched waist and buttons down the front to create a slit if desired
- 3/4 length hem for versatile styling
- Button-up collar that can create a high neck or V-neck
- Lightweight, breathable 100% natural cotton
- Exclusive, locally designed print from Brisbane
- Removable belt can be worn around the waist, under the collar, or omitted
- Adjustable shirred sleeves for any length
- Generous sizing with extra fabric in the skirt for beautiful flow
Retro Lips
$229 at Toomi
Made from 100% high-quality cotton, this playful baby doll dress is designed for breathable comfort while keeping style at the forefront.
Adjustable elasticated sleeves, a round neckline, and a relaxed baby doll fit create a flattering silhouette, making it perfect for daytime fabulousness or an evening stunner.
Sizes: 10 to 22
Key features:
- Relaxed baby doll style for effortless, flattering wear
- Round neckline and knee-length hem for easy styling
- Adjustable elasticated sleeves to your preferred length
- Lightweight, breathable 100% natural cotton
- Exclusive print designed locally in Brisbane
Read next: The power of dopamine dressing
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