As Australian Fashion Week 2025 kicks off, it’s already shaping up to be a breathtaking celebration of style.
From the highly anticipated runway debuts to the next-level street style moments, we’re feeling more inspired than ever to refresh our wardrobes.
Whether you’re heading to AAFW in person or keeping tabs from home, we’ve rounded up where to shop the standout brands featured on this year’s schedule.
The best Australian fashion brands in 2025
01
Aje
Effortless meets elevated in Aje’s signature blend of coastal cool and city polish. Known for its dreamy silhouettes, tactile fabrics, and hand-finished details, the brand delivers wardrobe staples and statement pieces that feel as luxurious as they look. Think artful textures, flowing shapes, and just the right amount of drama.
Our top picks:
02
Bassike
Bassike is all about redefining everyday dressing with a focus on sustainability and ease. What started as organic cotton staples has grown into a full wardrobe of elevated essentials, with everything from relaxed tailoring, slouchy denim, luxe knitwear and more, all of which are ethically made in Australia.
Our top picks:
03
Ksubi
Ksubi has never played by the rules, and that’s exactly why it’s become a global cult favourite. Known for its raw finishes, distressed denim, and signature box-cross logo, the brand has carved out a niche that blends streetwear with high fashion.
Our top picks:
04
Lee Mathews
Renowned for its use of natural fibres (breathable linens, soft cottons and luxurious silks), Lee Mathews creates pieces that feel as good as they look. With relaxed silhouettes, artful draping and unexpected details (hello, hand-stitched finishes!), the brand curates a wardrobe that’s effortlessly refined and built to last.
Our top picks:
05
SIR
It’s all about minimalist elegance with SIR. The brand delivers refined silhouettes and timeless essentials that feel both elevated and effortless. With a focus on ethically sourced fabrics and clean lines, SIR. perfectly nails that quiet luxury aesthetic.
Our top picks:
