January 2023: Hailey and Kendall make a TikTok
Taking to TikTok in January, Mrs Bieber posted a video with Kendall Jenner and another friend lip-syncing to the sound, "I'm not saying she deserved it, but God's timing is always right."
The since-deleted video stirred up a wave of controversy as Selena was, at the time, facing cruel body shaming after a vacation paparazzi photo.
Finally responding to the criticism in mid-February, Bieber replied to a drama post, writing, "I never comment on this type of thing but we were just having a girl's night and did a random TikTok sound for fun. It’s not directed at anyone."
Selena also chimed in to another post discussing the drama, writing, "It’s ok! I don’t let these things get me down! Be nice to everyone! X"
February 2023: Eyebrows and...Taylor Swift?
There doesn't seem to be an end in sight for this messy public feud. Miss Hailey continued to stir up feuding rumours after taking part in another shady jab at Selena. And, this time the Jenners are involved again.
After Selena posted a video of a failed eyebrow lamination attempt, Kylie Jenner and Hailey Bieber seemed to join the hate train immediately. Jenner posted a now-deleted, Instagram story picturing herself and Bieber on FaceTime with only their eyebrows showing. Coincidence? Fans think not.
To solidify this messy back and forth, Gomez also took to the comments of a TikTok video to defend her bestie Taylor Swift after also being shaded by Mrs Bieber.
Following up with another statement defending Swift, the drama climaxed when Gomez announced she will be taking a break from social media, "I'm too old for this," she told fans in a TikTok live.
March 2023: Justin's Birthday
Was Justin's party favours a not-so-subtle dig at the Hailey/Selena beef? Fans sure think so.
Fans went crazy looking over the singer's 29th birthday snaps for proof of "what side" he was on.
And it was a *tad* bit suspicious that in over 24 photos that Justin posted, only 2 included his wife - and he was angled away from her/not smiling in them....yikes.
Fans also jumped at another photo of Justin where he was showing off his tattoos, which happened to include the ink dedicated to ex-Selena Gomez.
Although the photos were no "hard proof" - just evidence that fans will literally jump at anything to find a story, the drama didn't stop there.
@poptingz posted a photo on Twitter revealing the souvenir guests received. Engraved on the gift were the words: "I'm so grateful that I didn't end up with what I thought I wanted." And fans. went. wild.
Gomez seems to have responded to the ongoing media attention in a recent TikTok, writing underneath, "Please, please be kinder and consider others mental health. My heart has been heavy and I only want good for everyone."
Instagram story monologues
Both Hailey and Selena took to Instagram in late March to call for a stop to the internet drama. Selena made the first move, pleading with fans to stop their harassment of Hailey.
"This isn't what I stand for," she wrote. "No one should have to experience hate or bullying."
After Selena defended her, Hailey also took to Instagram to share a message, praising Selna and speaking out against bullying.
“Her and I have been discussing the last few weeks how to move past this ongoing narrative between her and I,” Hailey wrote.
Followers gained and followers lost
Amid the huge media fire this feud has garnered, Selena has amassed over five million followers while Kylie and Hailey are said to be losing hundreds of thousands. The group of Bieber-unfollowers also includes J Lo, Jenna Ortega, Miley Cyrus, Lily Collins and Olivia Wilde - whom Selena maintains closer relationships with.
Watch Below: J Lo, Miley Cyrus + more unfollow Hailey Bieber
The Backstory
This bout of drama has emerged after a quiet period between the two, where they somewhat settled feud rumours after taking a picture together at an event.
The two women posed together at the Academy Museum of Motion Pictures' second annual gala, smiling and sharing an embrace.
RELATED: Hailey and Selena's complete relationship history
Although neither Hailey nor Selena posted the photo onto their own Instagram accounts, photographer Tyrell Hampton shared the sweet pics, alongside the caption “plot twist.”
Selena has since responded to the virality of the picture, telling Vulture, "Yeah, it's not a big deal. It's not even a thing."
The photo quickly garnered attention, racking up close to 1 million likes in nine hours.
“Love watching the reverse of global warming and everybody’s skin clearing from this pic,” commented Tommy Dorfman.
“He really gets the SHOT” added another fan, whilst a third explained that, “Tyrell just photographed history… this will be ur most iconic pic of the year i fear.”
The new picture came just weeks after Hailey’s explosive podcast, which the notoriously private model set the record straight on her relationship with Justin.
“Your husband was in a very public relationship” explained host Alex, “people were obsessed with them [Justin and Selena] being together.”
“Were you ever with Justin romantically, at the same time as her?”
Hailey quickly denied the accusation, replying “No, not one time.”
“When him and I first ever started hooking up or anything of that sort he was not ever in a relationship - ever at any point” Hailey explained.
“It’s not my character to mess with someone's relationship - I would just never do that. I was raised better than that. I'm not interested in doing that and I never was.”
While Hailey made it clear that she and Justin were never together when he was with Selena, she did admit details of the timeline may sound complicated to others.
“I understand how it looks from the outside,” admitted Hailey.