Kendall Jenner is the new face of Californian hair care brand, Formawell Beauty.
The 23-year-old posted a picture of her rich brown locks holding one of the brand’s new styling tools on her Instagram captioned: “So excited to partner with @Formwellbeauty to launch the Runway Series!”
Kendall has partnered (and responsibly hashtagged #ad) with Formawell to launch a series of pro-tools aptly named ‘RUNWAY SERIES. Formawell x Kendall Jenner’
A statement from the official Formawell website reads: “Whether you're on the runway or living your best life, Formawell's superior hair tools can make you look and feel like a super model.”
Having just launched a week ago, the hair styling range includes a hair-dryer ($119 USD), flat iron ($100 USD), curling iron ($80 USD) and various brushes which are said to have Ionic Gold Fusion mineral technology.
The Kardashians are well known for having silky, smooth hair and Kendall whose shiny tresses can often be seen bouncing down the Victoria’s Secret runway, has us wondering how she maintains and styles her shiny mane.
Kendall says "I wanted to find a way to achieve healthy and shiny hair without sacrificing styling my hair with a curling iron or hair dryer."
According to an article on Allure.com ‘Each styling tool has Formawell's mineral blend of volcanic dust and 24K-gold dust, which naturally emits negative ions and far-infrared energy, making it gentler on strands.” And Kendall loves this because “it creates effortless, fast, and long-lasting styles without sacrificing healthy hair,’
I mean, who doesn’t want to blow-dry their hair with a 24K gold dust blow-dryer?
Find the new hair styling tools here