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Kourtney Kardashian's huge announcement

Launching a new website called, POOSH. - by Sadaf Razi
  • 05 Mar 2019

Kourtney Kardashian has just posted a teaser photo on Instagram alluding to a possible new lifestyle or beauty website, POOSH. 

Kourtney Kardashian's huge announcement

A very naked photo... 

kourtneykardash View Profile
1.1m likes - View Post on Instagram
C O M I N G. S O O N. @poosh

Captioned, " C O M I N G. S O O N.@poosh, Kourtney is stripped bare covering herself only with a laptop and a teacup and delicately sitting on top of a bathroom sink. (Multi-tasking is obvs your forte Kourt). 

The website is named after Kardashian's daughter Penelope's nickname and is already live. 

There is speculation that it may be a beauty and lifestyle site due to the strategic positioning of beauty products and tea set that can be seen in the photo. According to WWD, "many have speculated that the line will be beauty-focused given Kardashian’s advocacy of increasing FDA regulations in the beauty industry. Last year Kardashian teamed with the Environmental Working Group on a trip to Washington, D.C., to meet with staffers from the Senate Committee on Health, Education, Labor and Pensions to discuss the Personal Care Products Safety Act, which would update 80-year-old FDA regulations in the beauty industry. Kardashian has been a vocal advocate for clean beauty since giving birth to her first child."

So far, all that can be seen on the site's official homepage is  "Be the first to know. Sign up Below"  

This is very ambiguous Kourt but we are buying whatever you are selling - SIGN.US.UP. 

Kourtney Kardashian
Poosh website

The new business venture and "brand" also has its own hashtag #pooshtheboundaries and an Instagram page @poosh which is designed in a collage-style grid. 

Could POOSH be the new GOOP? We're excited to see what's in store... 

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Sadaf Razi
Sadaf Razi
Sadaf Razi is a celebrity and fashion stylist and previous fashion editor. Her biggest career highlight is styling Meghan Markle which has since featured on the cover of Vanity Fair Mexico and Elle France. Her dream man is Idris Elba.

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