Kourtney Kardashian's huge announcement

Captioned, " C O M I N G. S O O N.@poosh, Kourtney is stripped bare covering herself only with a laptop and a teacup and delicately sitting on top of a bathroom sink. (Multi-tasking is obvs your forte Kourt). 

The website is named after Kardashian's daughter Penelope's nickname and is already live. 

There is speculation that it may be a beauty and lifestyle site due to the strategic positioning of beauty products and tea set that can be seen in the photo. According to WWD, "many have speculated that the line will be beauty-focused given Kardashian’s advocacy of increasing FDA regulations in the beauty industry. Last year Kardashian teamed with the Environmental Working Group on a trip to Washington, D.C., to meet with staffers from the Senate Committee on Health, Education, Labor and Pensions to discuss the Personal Care Products Safety Act, which would update 80-year-old FDA regulations in the beauty industry. Kardashian has been a vocal advocate for clean beauty since giving birth to her first child."

So far, all that can be seen on the site's official homepage is  "Be the first to know. Sign up Below"  

This is very ambiguous Kourt but we are buying whatever you are selling - SIGN.US.UP. 

The new business venture and "brand" also has its own hashtag #pooshtheboundaries and an Instagram page @poosh which is designed in a collage-style grid. 

Could POOSH be the new GOOP? We're excited to see what's in store...