Having graced 35 international Vogue covers, it’s no surprise that Bella Hadid’s makeup looks keep us intrigued.
Luckily, the 28-year-old is an open book with her beauty routine, taking to TikTok to show off her favourite beauty buys. The pièce de résistance? A lot of them are accessible.
Here, we share all the products we’ve spotted in the model-turned-cowgirl’s beauty routine video – including the $27 foundation and $13 mascara she swears by!
All the makeup products Bella Hadid uses

01
Clinique Moisture Surge Sheertint Hydrator SPF25
from $62 at THE ICONIC
Like any makeup routine worth its salt, Bella’s starts with a tinted SPF.
Clinique’s Moisture Surge Sheertint Hydrator offers 12 hours of hydration and is supercharged with hyaluronic acid and aloe water.
Always read the label and follow directions for use.
Key features:
- 4 shades
- Made without parabens
- Mimietic-Shade Technology for seamless blending

02
MAKE UP FOR EVER HD Skin Face Essentials Palette
from $145 at Sephora
Looking for a perfect all-rounder? Then you need this cream palette in your arsenal. While Bella uses the Make Up For Ever HD Skin Face essentials to brighten her under eyes and conceal blemishes, with shades ranging from highlight and blush to contour, consider your face covered.
Key features:
- Available in three shade sets
- Cream formulas
- Oil-free

03
Milani Conceal + Perfect 2-in-1 Foundation + Concealer
from $26.99 at Priceline
Who would’ve thought a model’s makeup routine would contain a drugstore buy? Not us! To give her that photo-finish coverage, Bella uses the Milani Conceal + Perfect 2-in-1 Foundation + Concealer. This water-resistant number is the perfect multitasker, combating everything from dark circles to redness.
Key features:
- 24 shades
- Water resistant
- Medium to full coverage

04
Fenty Beauty Match Stix Matte Contour Skinstick
from $49 at Sephora
Considering Bella is known for her model-esque bone structure, she doesn’t need a great deal of contour. Yet, the 28-year-old adds some light definition to her face with the Fenty Beauty Match Stix contour stick.
Key features:
- 8 shades
- Cream to powder formula
- Long-wearing and buildable

05
Laura Mercier Translucent Loose Setting Powder
from $44 at MECCA
Next up, we have Laura Mercier’s Translucent Loose Setting Powder. Anyone who’s spent hours in a makeup chair would know you need to set your makeup with a translucent powder. In Bella’s words, she uses this powder to “bake her down to the gods”. Considering this powder promises up to 12 hours of setting power, we’d say mission accomplished.
Key features:
- 3 shades
- Matte, natural finish
- Sheer coverage

06
Hourglass Ambient Lighting Bronzer
from $110 at Cult Beauty
A true icon of the beauty world, Bella says she’s had this Hourglass bronzing powder “for a very long time.” She uses it to set her face with a lil glow.
Key features:
- 4 shades
- Medium coverage
- Luminous finish
- Contains Photoluminescent Technology to blend powder and pigment

07
Armani Beauty Luminous Silk Creamy Bronzing Powder
from $140 at David Jones
Oh, you thought we were done bronzing? Well, you thought wrong. How else are you meant to get Bella’s signature sun-kissed glow? Going in with Armani Beauty’s Luminous Silk Glow Fusion Powder, Bella applies this lightly to her cheeks and chin.
Key features:
- Provides a smooth faux-tan glow
- Infused with oils for blendability
- Available in 4 warm shades
- Medium coverage with a natural finish.

08
CoverGirl Clean Fresh Brow Nano Pencil
from $12.99 at Chemist Warehouse
“My eyebrows are definitely not twins,” Bella can be heard saying in the three-minute clip. But thanks to this brow pencil from CoverGirl, they get just that little bit closer. She uses this vitamin E and hyaluronic acid-infused pencil to fill in her arches. The pencil also comes with a brush to smooth out the brows. Runway-worthy brows for under $15? Don’t mind if we do.
Key features:
- Triangular precision tip
- Pigmented pomade for all-day wear
- Clean vegan formula

09
CoverGirl Lash Blast Clean Volume Mascara
from $12.99 at Chemist Warehouse
It seems Bella loves an affordable drugstore buy as much as we do! This number from CoverGirl is ideal for giving your lashes some welcome volume with a clean and vegan formula.
Key features:
- Vegan formula
- Infused with argan and marula oils
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