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Kendall Jenner and Gigi Hadid can’t get enough of these Aussie swimwear brands

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If there’s one thing Aussies do best, it’s making the most of summer—soaking up the sun (safely), lounging by the beach, and spending endless hours in our stunning waters.

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It’s no surprise, then, that Australians have truly mastered the art of swimwear.

Australian swimwear brands have proved their expertise with many labels going on to become international summertime sensations, making fast fans of celebrities like Kendall Jenner, Bella Hadid and Rosie Huntington-Whiteley—to name a few. 

Whether you’re searching for barely-there bikinis or sleek, minimalist one-pieces, there’s no shortage of brands to peruse to find your perfect swimsuit.

We’re taking a look at some of our favourite local labels that scream summer and have endless options to choose from. No matter what you call them, bathers, swimmers or togs, this list has them all. 

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The best Australian swimwear brands

Seafolly
Gigi Hadid wearing Seafolly in 2015.

01

Seafolly

Seafolly has been a staple in the swimwear realm since the mid-70s, and with their effortless ability to create stylish, flattering and high-quality products, it’s no wonder the brand is still one of the country’s leaders. 

With bikinis and one-pieces, cover-ups and accessories, there are endless options to suit all styles, budgets and occasions in one easy-to-shop-from spot. 

Halle Berry wearing Monday Swimwear in 2026.

02

Monday Swimwear

Founded by model Natasha Oakley and business partner Devin Brugman, Monday Swimwear offers timeless styles that suit all body types and will last throughout seasons. 

They’re simple, minimalist and flattering to ensure you get your wear, and you can find sizes up to an E/F cup, which is a major score.

Jessica Alba wearing Bydee in 2026.

03

Bydee

Hailing from Sydney, Bydee was born from a simple market brand and has transformed into an international sensation. Think feminine silhouettes in bold patterns and prints.

With inspiration from our Aussie shores to the founder’s Mediterranean roots, these are the perfect swimsuits to add to your suitcase on your next adventure. 

Glassons
Sammmy Robinson, Cartia Mallan and Ashton Wood wearing Glassons in 2019.

04

Glassons

Shop adorable and affordable swimwear with Glassons’ huge range of trendy pieces that don’t break the bank. 

You can find ultra-cheeky bottoms and flattering one-pieces in a huge selection of colourways and patterns, as well as new collections and styles that add some edge to your swimwear collection. 

Zulu & Zephyr
Elle Ferguson wearing Zulu & Zephyr in 2025.

05

Zulu & Zephyr

Founded in Bondi, Sydney, Zulu & Zephyr is a luxury swim and resort wear brand that creates effortlessly stunning designs that feel elegant and sophisticated. 

This is the brand to turn to if you are after something truly high-quality, as their fabrics, stitching and fit are all carefully curated to come together as a real piece of luxury. 

Peony
Kendall Jenner wearing Peony in 2019.

06

Peony

Known for its signature prints, Peony is a swimwear and resortwear brand that is designed in Australia by the sea.

Made to the highest sustainability standards, all swimwear fabrics are made from recycled content with exclusive textile prints, which all begin as hand sketches.

Other Aussie swimwear brands to consider:

  • Sheila The Label: The Oprah-endorsed label is all about designs that prioritise movement and comfort. Its double-lined, durable fabrics offer a premium feel, while stay-put silhouettes are designed to move with you.
  • Sol Thru Wear: Lightweight, breathable and quick-drying, Sol Thru Wear’s swimwear is made from fabric featuring thousands of tiny pores, engineered to let approximately 25 per cent of sunlight pass through while still providing full coverage.
  • Bondi Active: Best known for its activewear, Bondi Active also offers a swimwear edit designed to take you through summer. Expect stylish staples with refined silhouettes and premium fabrics, made to last.
  • Rhythm: Rhythm is a contemporary surf brand inspired by the laid-back coastal lifestyle. Its collections bring a modern feel to everyday staples, designed for those who love a relaxed, beach-inspired wardrobe.

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