Black Friday is here, and if you’re anything like me, it’s the one time of year I allow myself to shop with both eyes open and zero guilt.
The Iconic has become my go-to for building a wardrobe that actually works. Think pieces that feel effortless but are always put together, whether it’s for a brunch, a meeting, or a weekend getaway.
The top 5 brands on sale now at The Iconic:
- Dresses: Shona Joy
- Activewear: All Fenix
- Jewellery: Saint Valentine
- Shoes: Steve Madden
- Beauty: ghd
Now is the perfect moment to think beyond impulse buys and focus on items that will carry you through seasons. Nicole Adolphe, head of style at The Iconic, says it best:
“Everything neutral will have longevity: A black blazer, a camel trench coat, denim, a tote bag, designer sunglasses, tailoring, especially minimalistic pieces like a silk slip dress, bias cut skirt or black pants.”
Of course, there’s room for a little fun. “Some of the key trends we are seeing across fashion influences (runway, social media, celebrities) include polka dots, ultra-feminine silhouettes, asymmetric necklines and hemlines, butter yellow and chocolate brown, bolder prints and even balloon pants.”
Trending sneakers, versatile dresses, skincare sets, and investment items like designer handbags are also expected to sell out fast. Add them to cart now, so you’re ready to grab exactly what you want.
The best Black Friday sales at The Iconic in 2025
The Iconic’s Black Friday sale runs from November 10 to December 2, offering 20–50% off thousands of styles across fashion, beauty, home, and more. See all the details below.
- Women: 40% off AERE, Atmos&Here, M.N.G, REISS, Lover, &Other Stories, CAMILLA & MARC, Lioness; 30–50% off dresses from Shona Joy, Significant Others; up to 30% off Summer Edit and sunnies (Prada, LuvLou); 20–30% off designer; up to 40% off fashion footwear
- Men: Up to 50% off Tommy Hilfiger select items; 40% off Converse & Vans; up to 30% off sunglasses (Ray-Ban & more); 20–30% off designer; up to 30% off swimwear
- Kids: Up to 30% off kids’ fashion, including 20% off swimwear from Huxababy & Minihama
- Wellness: 30% off sportswear from Nike, New Balance, The North Face
- Beauty: 20–30% off Best of Beauty 4-day flash (Nov 10–13), including ghd, YSL, MAC
- Home: Up to 40% off travel & luggage (Samsonite, American Tourister), 30% off drinkware (Stanley), 30% off summer collections (Sunnylife)
And because I can’t resist a good sale, I’ve pulled together all the pieces you actually need.
The best fashion buys from The Iconic
Levi’s Baggy Dad Barrel Jeans
Review San Lorenzo Vest
Jo Mercer Xanthe High Heel Sandals
Maison De Sabre The Small Soft Hobo
Unreal Fur Wild Dream Jacket
Steve Madden Deagan Patent Heels
Petal & Pup Soleila Halter Maxi Dress
All Fenix EcoSculpt Form Tank
The best beauty buys from The Iconic
Shark Flexstyle
TheraFace LED Mask
Cloud Nine The Touch Iron
Olaplex No. 5 Bond Maintenance Conditioner
New Age – Brightening Hydrogel Eye Mask
Redken All Soft Shampoo
ghd duet blowdry brush
Medik8 Recovery Bio Cellulose Mask
Yes, and it’s a big one. The Iconic always goes all out for Black Friday, dropping sitewide deals across fashion, beauty, home, and accessories.
Think designer pieces, trending sneakers, and wardrobe staples all marked down at once. Last year’s sale saw up to 50% off some of their biggest categories, including 30–50% off dresses, 40–50% off footwear, and 25–50% off beauty.
Even home, tech, and audio were marked down (yes, your wishlist and your living room got an upgrade).
Read next: I’m overhauling my entire wardrobe during this one sale
