Calling all fashion lovers! THE ICONIC’s End of Season Sale has *finally* landed, and if you’re looking for a sign to revamp your wardrobe or stock up on some summer goodies, then consider this fate.
Not only can you shop a range of style staples from our favourite everyday brands, but you can even score up to 60% off your next designer purchase from brands such as Prada, Polo Ralph Lauren, and Calvin Klein.
Whether you’re prepping for the Aussie summer or planning for a White Christmas abroad, now’s the time to snag those fashionable essentials at unbeatable prices.
Tempted to shop but not sure where to start? Below, we have rounded up our favourite pieces across fashion, beauty, and home to give you a head start as well as a full list of the best deals. It’s time to go shopping!
The Top 3 2024 Boxing Day Sales at THE ICONIC
- Prada PR 07YS Sunglasses, $374.40 (usually $624.00) at THE ICONIC (here’s why)
- Polo Ralph Lauren Classic Sports Cap. $69.30 (usually $99.00) at THE ICONIC (here’s why)
- Alias Mae Pantone Sandals. $103.48 (usually $229.95) at THE ICONIC (here’s why)
The Best Boxing Day Sales to Shop at THE ICONIC 2024

01
Adidas Samba OG in Silver Green (ICONIC EXCLUSIVE)
$126.00 (usually $180.00) at THE ICONIC
Okay, we all have at least one pair of Adidas sneakers in our rotation, but scoring a bargain on this exclusive green Samba colourway is a must-have.
Featuring contrast accents and a rounded toe with suede detail, these stylish sneakers deliver style and comfort in one. With classic lace-up design and signature 3-Stripes detailing, they’re perfect for pairing with everything from your favourite jeans to a summer dress.
Whether you’re cruising through the weekend or just hanging with friends, these sneakers are your go-to for iconic, off-duty style.
Key Features:
- Available US size 4-13
- Leather and synthetic upper with contrast accents
- Rounded toe with contrast suede detail
- Low-top design
- Lace-up front
- Brown textured rubber outsole for superior traction

02
Prada PR 07YS Sunglasses
$374.40 (usually $624.00) at THE ICONIC
From Hilary Duff to Paris Hilton, celebs can’t get enough of Prada sunglasses, and if you want to steal their summer style, you’ll be happy to know that the iconic Prada 0PR 07YS sunglasses are almost 50% off during THE ICONIC’s End of Season Sale.
These architectural cat-eye frames are a true cool-girl frame – designed to elevate your style with a perfect mix of glamour and edge. Crafted from high-quality acetate, they feature non-polarised plastic lenses and a fixed nose bridge for a sleek, comfortable fit.
Key Features:
- Cat-eye-shaped acetate frame
- Non-polarised plastic lenses
- Fixed nose bridge
- Branded temples
- Branded storage case
- Lens height: 4.04cm
- Diagonal lens measurement: 5.95cm

03
COTTON ON Relaxed Denim Shorts
$27.00 (usually $49.99) at THE ICONIC
It’s safe to say that the jorts trend is here to stay for Summer 2024, and the Relaxed Denim Shorts from COTTON ON are at the top of our sale wishlist for next beach day fit.
Made from 100% cotton, these mid-length, mid-rise shorts are available in six different washes with various accents, including frayed hems, cargo-style pockets, and classic silhouettes, making them a versatile base for any warm-weather outfit.
Key Features:
- Available AU size 6-24
- 100% cotton fabrication
Mid-rise
Belt loops to waist
Front and back pockets
Button and fly closure

04
Atmos&Here Balconette Underwire One Piece
$45.00 (usually $69.99) at THE ICONIC
When it comes to swimwear, you can’t go wrong with a classic black one-piece, and the Atmos&Here Balconette Underwire One Piece is a great option for those on the hunt for a silhouette that never goes out of style.
Featuring wide, adjustable shoulder straps and underwire cups, this swimsuit has also been tested to a UPF rating of 50+ – offering some additional protection from the summer sun on your next beach day.
Key Features:
- Available AU size 6-18
- Adjustable shoulder straps
- Underwire cups
- Medium coverage
- UPF Rating 50+*
*The UPF protection offered by this fabric may be reduced with continued use. Only covered areas are protected. Avoid prolonged high-risk sun exposure.

05
Alias Mae Pantone Sandals
$103.48 (usually $229.95) at THE ICONIC
A classic black sandal is a must-have in any wardrobe, and the Alias Mae Pantone Sandals are a great way to add some extra style points to your staple footwear.
Featuring a 100% leather upper and padded straps, these slip-on sandals were built to last.
Key Features:
- Available EU size 36-42
- Leather upper
- Padded straps
- Round open toe
- Slip-on style

06
Polo Ralph Lauren Classic Sports Cap
$69.30 (usually $99.00) at THE ICONIC
No accessory screams model-off-duty more than the Polo Ralph Lauren Classic Sports Cap.
Loved by Taylor Swift, Jennifer Lawrence, and Kendall Jenner, this stylish cap blends comfort and iconic design, featuring a pure cotton construction and a curved brim for a laid-back, sporty look.
With brand embroidery on both the front and back, plus embroidered eyelets for breathability, this cap is the perfect finishing touch to your casual ensemble. Adjustable at the back for a customised fit, it’s the ideal accessory for effortless style.
Key Features:
- 100% Cotton
- Curved brim
- Brand embroidery on the front and back
- Adjustable back strap
- Embroidered eyelets

07
Minima Esenciales Clementine Sheer Skirt Maxi Dress
$150.00 (usually $260.00) at THE ICONIC
Elevate your summer wardrobe with the Clementine Sheer Skirt Maxi Dress from Minima Esenciales.
This lightweight maxi dress features a flowing, sheer design and a drop waist style, for the perfect airy, throw-on summer style. Featuring a subtle floral pattern, this fully lined dress keeps it light and breezy with a square neckline and spaghetti straps.
Key Features:
- Available AU size 6-16
- Fabrication: 85% Lyocell, 15% Polyester
- Square neckline
- Maxi length
- Drop waist

08
Miz Casa and Co. Amanda French Basket Bag
$71.20 (usually $89.00) at THE ICONIC
The Amanda French Basket Bag is the perfect accessory for any occasion! Whether you’re heading to the shops, the beach, or a brunch date, this woven tote adds a versatile and chic touch to your wardrobe.
Handcrafted in Morocco, the bag features sturdy brown leather handles and a spacious design, making it as functional as it is stylish.
Key Features:
- Dimensions: H: 32cm x L: 50cm x D: 24cm
- Woven construction
- Brown leather handles
- Handcrafted in Morocco
- Tote bag shape