Score Up To 60% Off Your Fave Designer Brands at THE ICONIC’s End Of Season Sale

Because there's no such thing as too much shopping.

Calling all fashion lovers, we repeat calling all fashion lovers! THE ICONIC’s End of Season Sale is almost here and if you’re looking for a sign to revamp your wardrobe or stock up on some summer goodies ahead of a Euro trip then consider this fate. 

Not only can you shop your favourite high-street labels but you can even score up to 60 per cent off your favourite designer brands like Alemais, Oroton and Acler so you can save even more. 

From breezy dresses and chic accessories to standout swimwear and trendy footwear, there’s something for everyone. The top-tier brands guarantee quality and style, making it easy to find pieces you’ll love.

Don’t miss out on THE ICONIC’s End of Season sale to upgrade your summer style. Whether you’re prepping for the Aussie summer or planning a European getaway, now’s the time to snag those fashionable essentials at unbeatable prices. 

Tempted to shop but not sure where to start? Below, we have rounded up our favourite pieces across fashion, beauty, and home to give you a head start as well as a full list of the best deals. It’s time to go shopping! 

Everybody say, “Thank you THE ICONIC!” 

Our top picks to score during THE ICONIC’s End of Season sales 2024

(Credit: Alemais)

Alemais Samaki Puff Sleeve Midi Dress 

$311 (usually $445) at The Iconic

Now is the time to splash out and invest in a statement piece by your favourite designer brands. This sale season we will be picking up this summer-ready midi from Aussie label Alemais that is just begging to be taken on a Euro vacay – fine, we’ll book the tickets! 

Key features: 

  • Made from 100 per cent organic cotton twill
  • Short puffed sleeves 
  • Graphic print 
  • Self-tie waist 


the iconic sales
(Credit: ST MRLO)

ST MRLO Nelly Jeans

$74.96 (was $99.95) at The Iconic

Long gone are the days off the skinny jeans so take the chance to buy yourself a pair of chic baggy jeans that can work for every season. 

Key features: 

  • Available in sizes 6 to 18 
  • Rigid denim fabric 
  • Designed in Australia 
  • Relaxed straight-leg silhouette 


(Credit: Aere)

Aere Denim Midi Skirt 

$70 (usually $120) at The Iconic

The midi skirt trend is certainly not going anywhere and if you’re yet to have tried it out for yourself now is your chance as you can pick up this timeless black denim skirt for a fraction of the price. 

Key features: 

  • Available in Washed Black and Mid Blue washes
  • Made from 100 per cent organic cotton 
  • High rise waist
  • Front slit  


(Credit: ghd)

ghd Smoothing Hot Brush in Bronze 

$208 (usually $260) at The Iconic

2024 is undeniably the year of the perfect blowout. If you find yourself to be a bit of a rookie with the hot hair tools (sheepishly raises hand) then this easy-to-use hot brush can help smooth hair and even create a voluminous and styled faux blowout. 

Key features: 

  • Heats up in 30 seconds 
  • Sleep mode to switch off after 60 minutes 
  • Optimum styling temperature of 185ºC


(Credit: Bambury)

Bambury Gingham Flannelette Sheet Set 

$121.51 (was $142.95) for Queen at The Iconic

Spring clean your home and treat your bed to these adorable gingham sheets that feel effortlessly summery and lightweight but will keep you cosy even during the colder months. 

Key features: 

  • Made from 100 per cent cotton 
  • Available in a range of colourways and patterns 
  • Sizes range from Single to King 


Full list of deals during THE ICONIC’s End of Season sale 

The big sale includes major deals on all things fashion, beauty, home and activewear – such as: 

You might also like:

WHO’s Fashion Edit: What The Team Are Buying This Month

The Best Fashion Sales To Shop in 2024 

LEAD IMAGE: Instagram – @theiconic/@emelinahh/@lisadanielle_

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