While Australia’s hottest celebrities attended at David Jones’ flat Autumn/Winter launch this week, it appears no-one will need to dress up to attend Myer’s VIP season showing, according to reports by Confidential.
“We have evolved our Autumn 2018 events strategy to ensure it is customer-led and focused on in-store experiences and theatre that drive traffic,” the spokeswoman told the publication.
This is a major move for the retail giant as in the past, the season showings would be heavily promoted with gorgeous locations and even luring fashionistas in by flying over a number of high-profile models.
And more bad news for the retail giant as The Australian reports sales for the country’s biggest department store has crashed 6.5 percent in January — a key month in which Myer usually makes a huge amount of its annual profit.
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