Tammy Hembrow has deleted her Instagram account after copping huge backlash by choosing a raunchy photo to promote her bushfire relief effort.
WATCH: Two girls caught burning their clothes during Total Fire Ban
The Daily Telegraph reports that the Aussie influencer – who has 10.5 million followers – briefly deactivated her account after fans flooded her page with negative comments after she chose to post a picture of herself in a wet t-shirt and bikini bottoms onboard a yacht to remind followers that all profits from her fashion label Saski Collection would be donated to bushfire relief.
“Saski Collection 100% profits today are going to emergency relief for the Australian bushfires,” read the caption from the since deleted post.
Despite her seemingly good intentions, many followers thought the risqué image was inappropriate.
The 25-year-old mum-of-two has since reactivated her Instagram account and has chosen a new, more appropriate photo to accompany her message.
Last week, Tammy urged her fans to donate to animal and fire rescue organisations.
“Our home is burning. These are the worst bush fires on record and they are still burning,” she wrote.
“Five million hectares (15 MILLION ACRES!!!) of land has burned. Our wildlife are burning alive (more than 500 MILLION!!) and many homes have been lost.
“I stay praying for all the families and the firefighters and the lives lost,” she added.
In the past week, a slew of celebrities – including Chris Hemsworth, Kylie Minogue and Elton John – have pledged money towards relied efforts for the bushfires raging across Australia.
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