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How nutritionist’s food label passion sparked ‘powerful’ clean beauty brand

‘My skin has never looked better!’
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Samantha Marsh was obsessed with food labels. Passionate about what she was putting into her body, the nutritionist would study the ingredients on food stuffs to make sure she was being as healthy as possible and only recommending the most natural products.

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But it’s not just what you put into your body that affects it.

Marsh also started to consider what goes on to it and it led her down the rabbit hole of all the unnecessary ingredients and synthetics that get thrown into mass market beauty products.

Samantha March holding a beauty product
Samantha Marsh became very focussed on what was in beauty products. Credit (quitefranklynatural.com.au).

Beauty product labels became an obsession too and March was shocked at the inclusion of so many harmful chemicals used.

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Back in 2012 there was a huge gap in the market for clean, natural beauty brands that didn’t compromise on luxury and she realised she could make a difference.

A shopper holding the beauty products
The products are a hit with shoppers. (Instagram)

Cue, Quite Frankly Natural, which believes “skincare should be as pure as it is powerful” and over the last decade has become a standout and multi-award winning brand in the natural space.

Best known for its cult favourite facial cleansers and creams, Quite Frankly Natural prides itself on providing high-performing, natural and cruelty-free beauty offerings, minus any green-washing.

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Quite Frankly Natural products
Quite Frankly Natural cleansers are cult favourites. Credit (Instagram).

And its users are hooked.

“I’ve been using the Daily Foaming cleanser for years after my beautician recommended it. It’s beautiful to use and very gentle on my sensitive skin. 10/10 recommend!!” said one of many positive reviews.

“Best cleanser I have ever used,” said another. “I am totally in love with the way this cleanser makes my skin look and feel! I swear, my skin has never looked better!”

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Given the natural ingredients the products are perfect for sensitive skin and customers suffering from skin conditions including eczema, rosacea and acne have all jumped online to big up the brand.

Before and after shot of the products in action
Users with sensitive or acne-prone skin have posted their before and after results online. Credit (Instagram).

“I have really sensitive skin, I’m prone to eczema flare ups, redness and have had to stop using so many cleansers in the past because they irritate my skin,” said one. “I’ve finally found one that doesn’t! This product is fantastic. I have no breakouts, my skin is clear and healthy and feels really clean. I actually enjoy doing my skin care routine since finding Quite Frankly Natural.”

“Really love this moisturizer. Has a great feel and it has helped my acne prone skin,” said another.

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Quite Frankly Natural’s recent success, bagging seven awards at the prestigious 2024 UK Natural Health and Beauty Awards is also testament to its efficacy.

Competing with over 1,000 entries from around the globe, Quite Frankly Natural was recognised as one of only 38 standout brands.

“What sets Quite Frankly Natural apart is our commitment to excellence,” a spokesperson for the brand tells Who.

“Samantha personally, meticulously trials each formulation, benchmarking them against the world’s best, until perfection is accomplished in every aspect.”

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