It’s the most wonderful time of the year, and no, not Christmas (not yet, anyway). We’re talking sales season, and the Black Friday beauty deals have officially landed.
There’s no better excuse to refresh your skincare routine, replace those products you’ve been clinging to for a little too long, or finally snag that cult favourite you’ve had saved in your cart, all at a seriously good price.
With your favourite beauty brands dropping huge discounts across makeup, skincare and haircare, there’s never been a better time to treat yourself.
So, grab your wallet and get your shopping cart ready because here are the best Black Friday beauty sales to shop this year.
The best Black Friday beauty deals to shop in 2025
From early access offers to official launch dates, we’ve pulled together all the sales worth knowing about.
- Merit Beauty: 20% off sitewide from Nov 24 – Dec 1
- Paula’s Choice: 25% off sitewide from Nov 27 – Dec 2
- ZIIP Beauty: 25% off ZIIP DOT Set and more from Nov 1 – Dec 24
- JSHEALTH: Up to 25% off sitewide from Nov 3 – Dec 2
- Prime Skin: 30% off sitewide from Nov 20 – Dec 2
- Therabody: $200 off TheraFace Mask and more from Nov 14 – Dec 7
- Boost Lab: Up to 40% off sitewide & Free Gua Sha on orders over $90 (while stock lasts) from Nov 6 – Nov 30
- Bouf: Up to 30% off + free ‘Hold My Hair’ Claw Clip on orders over $90 (while stock lasts) from Nov 10 – Dec 2
- The Breakout Hack: 40% off sitewide, free cosmetic bag valued over $80 from Nov 6 – Dec 1
- Aerre Perfume: Up to 40% off from Nov 24 – Nov 30
- CurrentBody: Save 28% off the Face and Neck Kit and more from Nov 1 – Dec 24
- INIKA Organic: 30% off sitewide from Nov 24 – Dec 1
Black Friday skincare deals
When it comes to Black Friday skincare, last year’s discounts were nothing short of glow-inducing, and if history repeats itself, 2025 is shaping up to be even bigger. In 2024, beauty lovers snapped up 30% off Sand & Sky, scored sitewide savings at Esmi, and indulged in luxe picks from Dermalogica, Medik8, and Dr Naomi at rare markdowns. Even major retailers like Amazon joined the mix, slashing up to 66% off viral favourites like the COSRX Snail Mucin, while Laser Clinics Australia offered up to 60% off skin treatments.
This year, Adore Beauty’s senior beauty editor, Sadaf Razi, would advise you to spend your money on luxe items you’ve had on your wishlist. “I would go for an icon like the SkinCeuticals C E Ferulic, a Medik8 Crystal Retinal… and then a Therabody tool that you’ve had your eye on but haven’t yet made the move – now is the time!” she says.
Best sellers to add to cart:
TheraFace Mask
$899
Sulwhasoo Cult Classics Duo
$266
Medik8 Advanced Pro Collagen Cream
$160
SkinCeuticals C E Ferulic
$258
Black Friday makeup deals
In 2024, brands went all in — Adore Beauty offered up to 50% off cult favourites, Charlotte Tilbury and Glossier dropped 30% off their bestsellers, and MAC Cosmetics treated shoppers to 20% off sitewide plus a free gift set. Value was the name of the game, with Lash Therapy Australia slashing prices by up to 75%, Nude by Nature offering half off its brushes and makeup, and Refy, Benefit, and Merit adding bonus gifts to already generous discounts.
Best sellers to add to cart:
Huda Beauty Lip Contour Stain
$45
Rare Beauty Soft Pinch Liquid Blush
$45
Milk Makeup Hydro Grip Gel Tint
$69
Fenty Beauty Bright Fix Powder
$50
Black Friday fragrance deals
If last year’s fragrance sales were anything to go by, 2025’s Black Friday perfume deals are set to smell even sweeter. In 2024, we saw luxe labels like Giorgio Armani and Gucci Beauty drop major savings across their signature scents and limited-edition bundles, while cult favourites like Who Is Elijah and Aerre Fragrances offered up to 40% off sitewide. Even home fragrance hero Moss St. Fragrances joined the mix with generous discounts on candles and diffusers.
“This is the year of fragrance. We’re seeing huge demand for scent as it becomes a staple of self-expression, so this year there’s something for everyone,” says Lea Cranfield, chief brands and buying officer at Mecca.
Best sellers to add to cart:
Kayali Vanilla
$247
Rare Eau De Parfum
$124
Yves Saint Laurent Libre
$116 $145
Carolina Herrera Good Girl
$130
Black Friday haircare deals
In 2024, we saw major brands like Bondi Boost slash up to 50% off sitewide (plus an extra 20% off holiday kits), while Dyson dropped over $150 off the Supersonic hair dryer. Hair tools dominated the discounts, with Mermade Hair offering up to 70% off and ghd cutting prices across its cult styling range.
Best sellers to add to cart:
ghd Gold Hair Straightener
$272 $340
Shark Flexstyle
$499.99
Cloud Nine The Touch Iron
$239 $359
Wella Ultimate Repair Trio
$119.95
To help you cut through the chaos and find the deals actually worth it, we turned to Adore Beauty’s Sadaf Razi for her expert advice.
“I always tell my friends to firstly take stock of your beauty wardrobe – do an audit, think about what you really need right now and what’s coming up,” she says.
“As we head into summer, consider things like a restock on your SPF and whether your social calendar demands a new makeup palette! Look at sets or even bundles to get the best deal.”
“It’s always a combination of categories and price points, because shoppers are using Black Friday and other sales periods to both buy ‘luxe’ and buy for everyday,” Sadaf explains.
“From Vitamin C serums to emerging K-beauty cleansers and masks – often these will be a gateway for shoppers to discover these incredibly effective products, after which they integrate them into their routines with confidence.”
Up next: Not sure if MECCA will be on sale? Here’s your expert guide to Black Friday beauty anyway
