It’s the most wonderful time of the year, and no, not Christmas (not yet, anyway). We’re talking sales season, and the Black Friday beauty deals have officially landed.
Your cheat sheet to the top beauty sales:
- Victoria Beckham Beauty: 20% off sitewide
- TYPEBEA: 25% off sitewide
- Anastasia Beverly Hills: 30% off new ABH palettes, or get 40% off when you buy 2 or more
- Eye of Horus: Up to 60% off beauty
- Bouf: Up to 30% off best sellers
There’s no better excuse to refresh your skincare routine, replace those products you’ve been clinging to for a little too long, or finally snag that cult favourite you’ve had saved in your cart, all at a seriously good price.
With your favourite beauty brands dropping huge discounts across makeup, skincare and haircare, there’s never been a better time to treat yourself.
So, grab your wallet and get your shopping cart ready because here are the best Black Friday beauty sales to shop this year.
The best Black Friday beauty deals to shop in 2025
From early access offers to official launch dates, we’ve pulled together all the beauty sales worth knowing about.
- Sephora: Up to 60% off selected items from Nov 25 – Dec 1
- Adore Beauty: Up to 50% almost everything from Nov 23 – Dec 1
- Vida Glow: 25% off sitewide from Nov 21 – Nov 27
- Anastasia Beverly Hills: Up to 40% off from Nov 28 – Nov 30
- Merit Beauty: 20% off sitewide from Nov 24 – Dec 1
- Paula’s Choice: 25% off sitewide from Nov 27 – Dec 2
- ZIIP Beauty: 25% off ZIIP DOT Set and more from Nov 1 – Dec 24
- JSHEALTH: Up to 25% off sitewide from Nov 3 – Dec 2
- Grown Alchemist: 25% off sitewide from Nov 20 – Dec 3
- Prime Skin: 30% off sitewide from Nov 20 – Dec 2
- Dyson: Up to 55% off until stock lasts
- Therabody: $200 off TheraFace Mask and more from Nov 14 – Dec 7
- Boost Lab: Up to 40% off sitewide & Free Gua Sha on orders over $90 (while stock lasts) from Nov 6 – Nov 30
- Bouf: Up to 30% off + free ‘Hold My Hair’ Claw Clip on orders over $90 (while stock lasts) from Nov 10 – Dec 2
- Shark: Up to 45% off from Nov 13 – Dec 1
- The Breakout Hack: 40% off sitewide, free cosmetic bag valued over $80 from Nov 6 – Dec 1
- Aerre Perfume: Up to 40% off from Nov 24 – Nov 30
- CurrentBody: Save 28% off the Face and Neck Kit and more from Nov 1 – Dec 24
- INIKA Organic: 30% off sitewide from Nov 24 – Dec 1
Black Friday skincare deals
This year, Adore Beauty’s senior beauty editor, Sadaf Razi, would advise you to spend your money on luxe items you’ve had on your wishlist. “I would go for an icon like the SkinCeuticals C E Ferulic, a Medik8 Crystal Retinal… and then a Therabody tool that you’ve had your eye on but haven’t yet made the move – now is the time!” she says.
Best sellers to add to cart:
TheraFace Mask
$699 $899
Sulwhasoo Cult Classics Duo
$212.80 $266
Medik8 Advanced Pro Collagen Cream
$112 $160
SkinCeuticals C E Ferulic
$206.40 $258
Black Friday makeup deals
Adore Beauty has revealed its biggest Black Friday and Cyber Monday sale of the year, with up to 50% off across thousands of products, including top sellers from SkinCeuticals, Estée Lauder, Prada, Medik8, Kérastase and K18.
And Sephora isn’t far behind, with a huge Black Friday/Cyber Monday event packed with savings on its most-loved beauty brands.
Best sellers to add to cart:
Huda Beauty Lip Contour Stain
$38.25 $45
Rare Beauty Soft Pinch Liquid Blush
$38.25 $45
Milk Makeup Hydro Grip Gel Tint
$58.65 $69
Spice Mini Eyeshadow Palette
$55
Black Friday fragrance deals
“This is the year of fragrance. We’re seeing huge demand for scent as it becomes a staple of self-expression, so this year there’s something for everyone,” says Lea Cranfield, chief brands and buying officer at Mecca.
Best sellers to add to cart:
Kayali Vanilla
$197.60 $247
Rare Eau De Parfum
$99.20 $124
Yves Saint Laurent Libre
$108.75 $145
Carolina Herrera Good Girl
$91 $130
Black Friday haircare deals
Dyson’s iconic beauty tools are also on sale, with $250 off the Airstrait in select colourways. Shark Beauty is delivering some of the biggest savings of the season too, with deals of up to 45% off.
Best sellers to add to cart:
ghd Gold Hair Straightener
$272 $340
Shark Flexstyle
$349.99 $499.99
Cloud Nine The Touch Iron
$239 $359
Wella Ultimate Repair Trio
$83.96 $119.95
To help you cut through the chaos and find the deals actually worth it, we turned to Adore Beauty’s Sadaf Razi for her expert advice.
“I always tell my friends to firstly take stock of your beauty wardrobe – do an audit, think about what you really need right now and what’s coming up,” she says.
“As we head into summer, consider things like a restock on your SPF and whether your social calendar demands a new makeup palette! Look at sets or even bundles to get the best deal.”
“It’s always a combination of categories and price points, because shoppers are using Black Friday and other sales periods to both buy ‘luxe’ and buy for everyday,” Sadaf explains.
“From Vitamin C serums to emerging K-beauty cleansers and masks – often these will be a gateway for shoppers to discover these incredibly effective products, after which they integrate them into their routines with confidence.”
Up next: Not sure if MECCA will be on sale? Here’s your expert guide to Black Friday beauty anyway
