Want to know the best way to get that effortlessly cool supermodel-off-duty look? There’s only one word you really need to know: DENIM!
While the supermodels all have different style signatures, they tend to have one wardrobe staple in common: a pair of cool, flattering denim jeans.
Popular Australian brand Rolla’s Jeans knows all about how to make denim part of your everyday look, whether you’re into a fit or flared style.
They’ve tapped Aussie Victoria’s Secret supermodel Shanina Shaik to model their new Off-Duty Denim collection, with five flattering cuts to take fashion-lovers from day to night.
This new collection introduces five brand-new “supermodel off-duty” fits that effortlessly combine style and comfort.
Here’s what you need to know about the collection.
Rolla’s five stylish new jean fits
1. Studio Flare

The Studio Flare is a contemporary take on the flared look, featuring tailored techniques for a relaxed yet chic silhouette.
2. Kate Baggy

The Kate Baggy is a classic loose fit perfect for transitioning from day to night.
3. Heidi Low

The Heidi Low is a fun and flattering low-rise option with a relaxed straight leg profile.
4. Gigi Barrel

The Gigi Barrel embraces the popular curved leg trend. The high rise balances the sculptural leg silhouette and can be worn true to size or oversized.
5. 90’s Relaxed
The 90’s Relaxed is the ultimate model-off-duty Jean, with a button fly and perfectly slouchy fit to elevate any wardrobe.

The new styles are an extension of Rolla’s classic line, featuring beloved best-sellers like the Eastcoast Flares and the iconic Sailor Jeans.
“Rolla’s Jeans has always been synonymous with high-quality denim that enhances natural curves and offers the most flattering fits to make every woman feel her most comfortable,” the brand states on its website.
“This new collection continues that legacy, providing Rolla’s girls the opportunity to embrace their unique style with pieces that are both timeless and contemporary.”
What are shoppers saying about Rolla’s Jeans?
The brand consistently receives five-star reviews online for its flattering cuts, comfort and wearability.
Rolla’s regularly features on TikTok, with so-called “Rolla’s Girls” enthusing over the way the jeans make them feel – and look.
“Best jeans ever,” one fan wrote about the classic Sailor Jean. “I love these jeans so much I have two pairs! One is fitted for going out and I bought the bigger size to wear during the day for greater comfort.”
Of the Eastcoast Flares, one shopper wrote: “Rollas make the most perfect flares, these are my new staple piece!”
“The fit is just fantastic and so flattering. I don’t want to take them off,” wrote another. “I feel incredibly stylish in them.”

Is Rolla’s Jeans an Australian brand?
Yes! While the brand has gone international, it all started in Australia.
“Rolla’s is a global denim brand that embodies the laid-back personality, casual confidence and a love of classic jeans from where it was born – Australia,” the brand states.
“Rolla’s is all about keeping it simple and classic. Clean lines and classic details which include our signature back pocket stitching and vintage inspired wash with ultimate fit and style.”
The brand was founded by Andy Paltos, who describes his own style as “classic and simple,” just like the jeans he designs.

Where can I buy Rolla’s Jeans?
The Rolla’s Jeans denim campaign is now available for purchase globally, both online and in-store across Rolla’s channels and boutiques.
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