TikTok made me buy it: A shopping editor’s guide to the most viral finds

Best for: the longest lashes you’ve ever had

Want gravity-defying lashes? This $25.99 mascara delivers bold length, volume, and all-day comfort—without breaking the bank. A cult favourite, it’s a Maybelline icon for a reason.

Colours: black, cosmic black, waterproof black, brown, burgundy haze and blue mist

Key features:

• Limitless length and full volume
• Exclusive Flex Tower mascara brush reaches every lash
• Formula infused with bamboo extract and fibres

Also available at:

• $12.99 from Amazon
• $12.99 from Chemist Warehouse
• $25.99 from Adore Beauty

Best for: staying fresh all-day

First, it was tongue scrapers, then electric toothbrushes—now, water flossers are all over my FYP, and they’re totally worth it. This one’s 360-degree nozzle ensures a deep clean for a brighter, healthier smile.

Colours: rose gold, charcoal grey and pearl violet

Key features:

• Cordless
• Up to 2000 water pulsations per minute
• Three distinct pressure settings

Also available at:

• $99 from The Good Guys
• $99 from David Jones

Best for: a super pigmented blush

A little goes a long way with this liquid blush—which is probably why it’s become so popular within the beauty community.

Colours: 13 shades

Key features:

• Available in matte and dewy finishes
• Weightless and long-lasting

Best for: beauty sleep

Wake up to tangle-free, frizz-free hair with a silk pillowcase. It also helps your skin retain moisture, reducing creases and signs of aging.

Colours: marshmallow, white, sage, powder blue, selene, dahlia and sunburst

Key features:

• Deep pillow flaps to keep your pillow in place.
• Packaged in a premium cardboard box

Best for: locking in your makeup

This delicately scented, long-lasting setting spray locks in your look with a smoothing, pore-blurring, airbrush effect for a just-applied finish.

Sizes: 34ml and 100ml

Key features:

• Hydrating and waterproof
• Primes and sets for up to 16 hours

Best for: looking snatched

They call it the ‘BBL jacket’ and I must say, I can see why. It hugs every curve, lifts in all the right places, and snatches the waist for a sculpted look.

Sizes: 4 to 24

Colours: 10 variations

Key features:

• Zippered pockets
• Thumbholes and cuffins
• Locker loop for easy hanging

Best for: staying comfortable yet chic

They’re comfortable, they’re classic, and they’re totally cute—it’s really not hard to see why these sneakers made the list.

Sizes: 5.5 to 16.5

Colours: 12 variations

Key features:

• Padded mesh outer
• Lace up opening
• Sleek silver panelling
• ABZORB midsole provides cushioning and impact absorption

Also available at:

• $160 from New Balance
• $119.99 from Platypus
• $79.95 from Footlocker

Best for: shoes that go with everything

Speaking of, the Sambas went viral on TikTok for their incredible versatility. Plus, they come in so many trendy colourways.

Sizes: 3.5 to 13.5

Colours: 6 variations

Key features:

• Leather and synthetic upper; black accents
• Rounded toe with grey suede detail
• Low-top design
• Lace-up front

Also available at:

• $160 from Adidas
• $179.99 from Hype DC

Best for: a roomy yet stylish tote

Fit all your essentials in this chic little tote, a favourite among French girls everywhere.

Colours: black and paper

Key features:

• Smooth outer; coated inner
• One main compartment with zip closure
• Twin fixed leather straps
• Gold-toned hardware

Also available at:

• $265 from Longchamp

Best for: a lightweight, oil-free daily moisturiser

This affordable skincare brand is going TikTok-viral and we can understand the hype. With someone buying the Moisturising Gel-Cream every six seconds across the globe, BYOMA has truly taken the skincare market by storm.

Sizes: 50ml

Key features:

• Suitable for all skin types
• Good for dryness and redness
• Unique, gel-cream texture