What does Adrian Portelli do?
Adrian is a Melbourne entrepreneur who launched the subscription-based rewards company LMCT+ in 2018.
How does LMCT make money?
Subscribers pay $20, $50 or $100 per month to enter raffles to win prizes such as homes and luxury cars.
Last year Adrian snapped up House Three on The Block, which he later raffled off through LMCT.
What is Adrian Portelli’s net worth?
In November 2023 Adrian was placed seventh on the Finacial Review Young Rich List published in AFR Magazine, with the publication placing his net worth at $1 billion.
Why did Adrian outbid himself on The Block in 2023?
Despite becoming a regular face at Block Auctions, Adrian left many fans scratching their heads over his bidding antics during Eliza and Liberty’s Auction.
But Adrian, who describes himself as a “shy” guy has a simple answer: “Everyone was quiet so I just thought I’d rev everyone up a bit.”
“If I bought the whole lot I would have copped criticism,” he told WHO after the auctions. “Last season I copped criticism for not buying any… I think three is a good number.”
Three was almost four though, with Adrian admitting he was tempted to throw in a bid during the auction for house number three. “I wanted to so bad,” he explained. “But I don’t want to go in there and buy more just to get criticised.”
“I could have bought them all if I wanted to but it was the sensible thing to do.”
Despite his bid-happy antics during The Block finale, many would be surprised to learn that Adrian isn’t a fan of auctions. “I’m not an auction person,” he told us, “I hate auctions.”
“I’ve gone to a lot of car auctions back in the day and I can't control myself.”