Ashley Olsen debuts platinum hair

Ashley Olsen debuted her new platinum blonde hair transformation at the opening of her Elizabeth and James’ flagship store at The Grove in Los Angeles on July 26.

Ditching her signature darker honey-coloured tresses, the Full House star, 30, looked noticeably different to her twin sister Mary Kate.

Mary Kate and Ashley Olsen *(Credit: Getty Images)*

Mary-Kate, Elizabeth and Ashley Olsen *(Credit: Getty Images)*

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“Blonde changes are especially fun in the summertime,” Ashley’s colorist, Lorri Goddard, told WHO. “Ashley has been wearing a darker shade closer to her natural hair color for a while, but was ready to go brighter and lighter. Just a beautiful blended light baby blonde — and I really wanted to showcase her naturally honey hued skin and sultry green eyes.”

Over the years, the Olsen has tried everything from white-blonde to chestnut-brown and everything in between, but hasn’t been platinum blonde since 2012.