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Kendall Jenner said goodbye to her signature brown hair for her Pepsi Max advertising campaign.
The 21-year-old supermodel ditched the dark ‘do in favour of a platinum blonde bob.
But much like her younger sister Kylie Jenner, the Victoria’s Secret model has simply used a very realistic wig for the look.
Celebrity hairstylist Lacy Redway shared a snippet of the ad to Instagram, showing Jenner rip the wig off as she joins a crowd to protest.
It’s not the first time Jenner has dabbled with lighter locks.
Although she hasn’t taken the plunge and died her hair, she wore a blonde wig whilst walking down the runway at the 2016 Balmain Paris Fashion Week Womenswear Fall/Winter show.
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