Black Friday is here, and beauty lovers across Australia are asking the same question: will MECCA be on sale this year?
With Black Friday 2025 officially landing on Friday, November 28, it’s the perfect time to start organising your pre-Christmas beauty haul, from skincare staples to makeup must-haves.
Current beauty sales to shop for Black Friday
- Sephora: Up to 60% off selected items during Black Friday
- Adore Beauty: Up to 50% almost everything
- The Iconic: Up to 40% off beauty
- TYPEBEA: 25% off sitewide
- Anastasia Beverly Hills: 30% off new ABH palettes, or get 40% off when you buy 2 or more
- Eye of Horus: Up to 60% off beauty
- Bouf: Up to 30% off best sellers
- Victoria Beckham Beauty: 20% off sitewide
We also spoke with Aussie celebrity makeup artist Jade Kisnorbo, who’s worked with everyone from Sofia Richie Grainge to Heartbreak High’s Ayesha Madon, to find out which beauty products are most worth snapping up during the Black Friday sales, both at MECCA and elsewhere.
Keep reading for our full rundown of the best beauty buys and expert recommendations.
Your cheat sheet to the best Black Friday deals:
Unlike some other beauty stores, MECCA can be slightly more cautious when it comes to sales. The brand usually focuses on its beauty loop perks instead of throwing a store-wide sale, but that’s not to say it never offers discounts.
Towards the end of the year, MECCA has previously offered a select few products at a discounted price for a Boxing Day sale, and 2025 is no different.
The Black Friday sales of 2025 are slightly different to the sales patterns of years prior.
In 2022, they treated customers to 30% off selected palettes and limited edition value sets and in 2024, the beauty one-stop-shop treated shoppers to their “feel good weekend.”
While the specific 2025 Black Friday sale details are not yet available, you can expect sales to begin in the week leading up to the official Black Friday date of November 28, 2025.
MECCA’s holiday gift guide is already out, featuring limited-edition sets that make perfect pressies (or self-care splurges). Even if some picks aren’t discounted yet, there’s a good chance you’ll find deals through individual brand sales in the lead-up to Black Friday.
But since MECCA’s Black Friday plans are still under wraps…
…we’re keeping our eyes (and shopping carts) open elsewhere. Because let’s be real, there’s no harm in being extra prepared, right?
Here are the beauty products on our radar from brands and retailers outside MECCA that are already on sale — from glow-boosting skincare staples to celebrity-approved makeup must-haves that’ll have you looking luminous all season long.
We even asked Jade Kisnorbo to share her insider picks for the beauty buys that’ll be well worth snapping up this Black Friday.
The best beauty products to shop this Black Friday
01
Embryolisse Lait-Crème Concentré
$38.40 $48 at Adore Beauty
When it comes to creating that perfect red carpet glow, Jade swears by proper skin prep, and it’s easy to see why this step (and her go-to product) will be everywhere this Black Friday.
She relies on the cult-favourite Embryolisse Lait-Crème Concentré to hydrate and smooth the skin before makeup. “Skin prep is everything,” Jade says. “It creates a smooth, hydrated base that helps products blend seamlessly.”
02
Contour Stylus
$50.40 $63 at Victoria Beckham Beauty
Contour is a must in almost every look, according to Jade, so we expect to see it in nearly every cart this Black Friday.
“At the moment, I’m obsessed with Victoria Beckham Beauty’s Contour Stick for its precision and beautiful finish,” she says.
03
24K Gold & Collagen Eye Mask
$21 $35 at James Cosmetics
“Massage and skin prep are everything. I always spend time on that before any makeup goes on. I like to massage the face for five to ten minutes using a twin ball tool to boost circulation and help create a natural glow. I also love to use the James Cosmetics eye patches to hydrate and prep before I apply anything,” she adds.
04
Make Up For Ever Artist Color Pencil
$31.45 $37 at Sephora
While virality can’t be predicted, Jade says it’s always best to stick with brands you trust and invest in products that will remain staples in your kit.
“A few I’ll be buying are Make Up For Ever lip liners, especially Limitless Brown,” she shares.
05
TheraFace Depuffing Wand
$149 $199 at Adore Beauty
“Sculptors are amazing because we have 43 muscles in our face, but we only use the same few. These help to stimulate those muscles and boost blood flow, giving a youthful, lifted look, and help skincare and makeup sit better on the skin.”
06
Victoria Beckham x Augustinus Bader Foundation Drops
$148 $185 at Victoria Beckham Beauty
Another brand seriously having a moment is Victoria Beckham Beauty, particularly the Victoria Beckham x Augustinus Bader Foundation Drops.
“They’re ridiculous! They are light, luminous, and infused with active skincare ingredients that brighten and rejuvenate the skin. They are genuinely incredible,” says Jade.
07
The Ordinary Serum Foundation
$9.78 $12.70 at The Ordinary
“The Ordinary Serum Foundation is also amazing. It gives a natural, skin-like finish and is much more affordable. One you can buy every day, not just on Black Friday.”
08
Shu Uemura Eyelash Curler
$26.99 at Amazon
Another essential in Jade’s kit is the Shu Uemura Eyelash Curler. “Nothing compares to it,” she says. “It gives the most precise curl and is made in Japan; it’s not like anything manufactured anywhere else.”
Even if MECCA keeps things hush-hush for now, there’s still plenty to get excited about. Retailers like Sephora, Adore Beauty, and more are coming out with major sitewide savings and exclusive brand deals.
Expect to see discounts on cult favourites like Rare Beauty, Olaplex, The Ordinary, and Dyson — plus plenty of limited-edition gift sets perfect for ticking off your Christmas list early. Sephora is known for dropping early-access offers in the days leading up to Black Friday, while Adore Beauty usually comes through with generous discounts across skincare, makeup, and haircare.
Basically, if it lives on your TikTok “must-buy” list, there’s a good chance you’ll find it on sale somewhere this Black Friday.
Read next: I basically live at Sephora, and these sale picks are too good to gatekeep
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