In the world of beauty enthusiasts, few phrases evoke as much excitement as “beauty sale,” and when it’s Priceline, the anticipation practically reaches a fever pitch.
So when we heard that Priceline’s legendary 1/2 off beauty sale was officially back we knew it was time to fill those shopping carts and get our glam on. In fact, not only can you score up to 50% off cult-beauty products, but you’ll also double your Sister Club Points which can be used for further discounts in the future – say less.
Priceline’s Big Brand Makeup Sale is running until Monday, April 8 so don’t hesitate to stock up on all your fave beauty, skincare and haircare products at unmissable products before they’re all gone.
So whether you’re stocking up on your holy grail products, on the hunt for the perfect Mother’s Day gift for the beauty buff or perhaps are just after a little treat for all your hard work (and we know you deserve it), then now is your moment.
What we’re buying during the Priceline Big Brand Makeup Sale 2024

Maybelline Instant Age Rewind Eraser
$11.49 (usually $22.99) at Priceline
This cult concealer has been a staple in the makeup kits of beauty buffs, professional makeup artists and even celebrities for years, and it’s no surprise considering the way it instantly brightens under eyes without drying out the delicate skin.
Beauty notes:
- 12-hour wear time
- Available in nine shades
- Infused with Gogi Berry extract to hydrate and reduce the appearance of fine lines

NYX Buttermelt Bronzer
$11.99 (usually $23.99) at Priceline
There is nothing worse than a streaky bronzer that sits on top of the skin, no chance of that here thanks to the blendable, buttery powder formula that delivers a natural bronze-y glow.
Beauty notes:
- 12-hour wear time
- Available in four shades
- Made using mango, shea and almond butter for a seamless finish

Rimmel London Lasting Lip Finish in Brownie Pie
$6.47 (usually $12.95) at Priceline
2024 is the year of the lipliner and as we head into autumn and winter we’re after something a little more moody and sultry. This deep cocoa brown complements a range of skin tones and gives that perfect 90s definition.
Beauty notes:
- 8-hour wear time
- Also available in over 10 shades
- Creamy, blendable texture

Australis Hazy Day Eyeshadow Palette
$10.97 (usually $21.95) at Priceline
Add some colour to your beauty routine with this easy-to-use, versatile palette from Australis with matte and shimmer shades. The shades blend with ease and won’t look patchy or catch on the skin.
Beauty notes:
- Autumnal shades
- Seven shimmer shades and four mattes

Essie Nail Colour in Push Play
$7.99 (usually $15.99) at Priceline
It’s easy to default to deep, moody nail shades when the weather starts to drop however we love this bold electric blue hue to adorn our fingertips with.
Beauty notes:
- Long-lasting, chip-resistant formula
- Available in an array of colourways

Sundae Juicy Pear Shower Foam
$11.99 (usually $19.99) at Priceline
Beauty doesn’t stop at the face, ensure you leave the shower feeling squeaky clean, deliciously scented and your skin silky soft with this so-good-you-could-eat (don’t) shower foam from Aussie brand Sundae.
Beauty notes:
- Cruelty-free and vegan
- Available in a range of scents
- Paraben and sulphate-free

L’Oreal Elvive Hyaluron Plump Replumping Serum
$11.99 (usually $19.99) at Priceline
Do you have dry, limp, tired hair? Say no more because this innovative hair serum spray helps to thicken and rehydrate your locks.
Beauty notes:
- Uses hyaluronic acid to hydrate
- Creates bouncy finish to locks
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