If there’s one thing I know for sure, it’s that my hair routine needs to work with me, not against me. And let’s be real—between heat styling, frizz control, and making sure my waves don’t fall flat, finding the right products can feel like a full-time job. But guess what? Rita Ora and Sephora’s cult-favourite brand, TYPEBEA, just made styling so much easier.

Meet the new styling duo…

Launching in Sephora this month, the TYPEBEA Styling Range is here to shake up your routine with two powerhouse products that do the most—without the nasties. We’re talking no parabens, no sulphates, no silicones—just performance-driven, clean beauty innovation that protects, perfects, and polishes your locks in record time. And the best part? Every formula is powered by plant-based keratin to strengthen your strands from the inside out.
S1 Ultimate Styling Serum: smooth, strong & seriously shiny

You know that feeling when you walk out of the salon and your hair is so smooth it practically glows? That’s exactly what S1 delivers—minus the appointment. This concentrated, all-in-one serum is like a magic wand for frizz, split ends, and heat damage, protecting your hair up to 230°C while making it feel healthier and dry faster. Plus, it’s lightweight and non-sticky, meaning it works on all hair types.
Why you need it:
- Speeds up drying time (because who has patience for a 30-minute blow-dry?)
- Seals split ends and boosts shine
- Fights frizz—29% reduction after just one use!
- Protects against heat damage and UV exposure
S2 Ultimate Styling Spray: Beachy texture, no grit

Love that effortlessly tousled, “I just got back from a yacht” look? Same. That’s where S2 comes in—this ultra-fine sea salt mist adds volume and texture without the dreaded crunch or stickiness. Whether you’re air-drying or using a diffuser, expect touchable waves, root lift, and a soft, glossy finish that looks fresh all day. Like the beach, but better.
Why you need it:
- Adds effortless waves without stiffness
- Gives hair volume and a boost of shine
- Protects against heat damage up to 230°C
- Frizz-free, tousled perfection in seconds
My final verdict?
Between S1’s sleek, smoothing powers and S2’s easy, beachy texture, the TYPEBEA Styling Range is the ultimate great-hair duo. Whether you’re taming flyaways or adding volume, these clean, high-performance formulas make styling a breeze (literally).
But hear me when I say, get in quick while stocks last!