With endless media appearances, photo shoots, music videos, and red carpets, celebrities’ hair is definitely put to the test.
While some A-listers may keep their hair care routine a closely guarded secret, others have let us peek behind the curtain of Hollywood hair to create their own range of strand-loving styling products we can use every day.
From supernatural styling products to ultra-clean minimalist beauty, we’ve rounded up our favourite trending celebrity hair brands to help you recreate your favourite look at home.
The Best Celebrity Hair Care Brands 2024

TYPEBEA – Rita Ora
from $40.00 at Sephora Australia
Launching in April 2024, Rita Ora’s TYPEBEA may be a newcomer to the world of celebrity hair care, but the brand is already making waves on social media.
Inspired by Rita’s ongoing journey with her hair, TYPEBEA is centred around maintaining the health of your hair and stimulating hair growth.
Incorporating hair-growth active Baicapil, these vegan formulas also include a number of grime-fighting ingredients, such as salicylic acid, lactic acid, and provitamin B5, to detox and cleanse the hair while maintaining softness and volume.

JVN – Jonathan Van Ness
from $21.00 at Sephora Australia
Incorporating their wealth of knowledge from many years as a New York City hairdresser, Queer Eye star Jonathan Van Ness launched JVN in 2021 to deliver a new range of salon-quality clean haircare to the market.
Each of the products in the JVN range is formulated with their hero ingredient hemisqualane, which promises to reduce frizz, protect colour, and reduce heat damage.
The brand formulation is also centred around products with zero silicones and sulfates to protect the integrity of the hair and minimise product buildup for easy styling.

OUAI – Jen Atkin
from $23.00 at Sephora Australia
OUAI co-founder Jen Atkin has worked with Kim Kardashian and the rest of the Kardashian-Jenner family for almost 15 years, making her no stranger to the world of Hollywood hair.
Since launching the brand in 2015, OUAI has gathered a cult-favourite status after its Sea Salt Spray went viral in 2016.
Almost a decade later, products such as the Detox Shampoo and Leave In Conditioner have soared in popularity, with the brand now appearing on the bathroom shelves of celebs including Chrissy Teigen and Hailey Bieber.

Colour Wow – Chris Appleton
from $16.00 at Sephora Australia | Oz Hair and Beauty | Adore Beauty
With clients including the Kardashians, Ariana Grande, Jennifer Lopez, Katy Perry, and Adele, Chris Appleton is no stranger to the world of celebrity hair and the demands of red-carpet style.
Currently serving as Creative Director of Colour Wow, Chris’ involvement with the brand has made Colour Wow a salon favourite worldwide, with hero products such as the Dream Coat Supernatural Styling spray going viral for its unmatched ability to smooth and tame frizz.