Get ready, the End of Financial Year (EOFY) sales are here, and the deals are hotter than ever. Which means it is time to snag those fashion and beauty must-haves at unbeatable prices.
If you’ve been waiting to score that head-turning date-night dress or pricey beauty product you’ve been eyeing for months that is a little out of budget, this is your moment!
You’ll find sales from our favourite brands and retailers like Dyson and The Iconic, as well as some eye-wateringly good deals from smaller local labels too.
So save this article (so you can stay up to date with the best sales live), prepare your wardrobe and shop away.
What we’re buying during the EOFY sales 2024

& Other Stories St Vera Dress
$153 (usually $219) at The Iconic
Consider your perfect winter dress found in this unique and stunning midi dress that frankly you’ll be wearing rain, hail or shine. Made from a stretchy, comfortable material it’s perfect for days in the office or paired down with some chunky boots for running errands or coffee dates.
Key features:
- Bateau neckline
- Unique asymmetrical hem
- Long sleeves

Milk_Shake Incredible Milk Leave-In Conditioner
$22.37 (usually $31.95) at LookFantastic
If it’s silky soft locks you’re after this EOFY, then get your hands on this best-selling leave-in milk from Milk_Shake that truly does it all. It will help to protect your hair from UV rays, repair damage, maintain colour and heat protect all whilst providing everyday shine and softness.
Key features:
- Prevents split ends
- Detangling
- Adds body and volume

Cinch Pump + Glow
$33.95 (usually $39.95) at Adore Beauty
Do you find your skin looking as dull, dead and dreary as the weather come wintertime? Consider this ‘glow in a bottle’ your remedy with the way it will add a subtle, healthy shine to your skin creating a luminous base for makeup.
Key features:
- Cruelty-free and vegan
- Infused with SUPEROX-C™ to fight the appearance of wrinkles
- Keeps skin moisturised for 72 hours

Madison Gold Cuff Bracelet
$76 (usually $95) at Arms of Eve
A timeless, classic gold cuff will become a staple in your jewellery collection thanks to its immense versatility, and we have our eyes set on the Madison from Arms of Eve this EOFY. A thin gold bangle with natural shapes and curves that stacks with other pieces like a dream? Sign us up.
Key features:
- 14k gold plated
- Lead and nickel-free
- Malleable for an adjustable fit

Ilyssa Black Patent Leather Mary Jane
$159 (usually $219) at Wittner
We’ve been obsessed with Mary Janes since they first resurrected late last year and we firmly believe this trend is not going anywhere – which is why we’re getting our hands on a pair of Wittner’s Ilyssas. A slingback style in patent leather, they’re effortlessly elegant and give off the ultimate French Girl Chic vibes.
Key features:
- 4.5cm heel
- Squond toe
- Thick leather wrap

Shark SpeedStyle RapidGloss Finisher & High-Velocity Hair Dryer
$249.99 (usually $559.99) at Shark
Save over $300 (yes you read that right) on the latest beauty launch from Shark which will style your hair and leave it glossy and frizz-free with minimal heat damage.
Key features:
- Comes with 5 attachments
- Works on hair types
- 2-year warranty

Beatrix Bakes Another Slice by Natalie Paull
$29.95 (usually $50) at Booktopia
Perhaps an end-of-financial-year resolution is on the table? In which case take up some extra baking with the help of this stunning cooking book that provides an array of colourful and no doubt delicious cakes and desserts to try out.
Key features:
- Hardcover copy
- Written by famous Melbourne baker and cafe owner, Natalie Paull
Full list of deals during the End of Financial Year sales of 2024
The best End of Financial Year fashion sales
The Iconic: Up to 60 per cent off your favourite designers like Aere, Prada, Levi’s and more
David Jones: Up to 50 per cent off local and international fashion brands
Meshki: Shop up to 60 per cent off select dresses, skirts, tops and more from June 18
Myer: Up to 40 per cent off women’s and men’s apparel
Reebok: Up to 50 per cent off on activewear and sneakers
Seed Heritage: Up to 50 per cent off all sale styles
Paire: Up to 40 per cent off storewide on cosy loungewear
The Fable: Shop quality silk 40 per cent off from June 15
Taking Shape: 30 per cent off sitewide on chic plus-sized fashion and accessories
The Oodie: Up to $50 off in time for winter
Bondi Born: Up to 70 per cent off past collections
Zulu & Zephyr: Up to 65 per cent off sale items
The best End of Financial Year accessories, jewellery and shoe sales
Nine West: 30 per cent off full-price boots and bags
Arms of Eve: Upgrade your jewellery collection with 20 per cent off sitewide excluding bundles and stacks
Alana Maria Jewellery: Score up to 40 per cent off select pieces from June 13
Argent Silversmith: Save up to 40 per cent off archive jewellery pieces
Reebok: Up to 50 per cent offer on activewear and sneakers
The Iconic: Up to 60 per cent off footwear and accessories from adidas, Veja, By Far and more
Wittner: Shop up to 50 per cent off select sandals, boots, flats and heels
Novo: Up to 50 per cent off boots
Vans: 25 per cent off select items
Charles & Keith: Up to 50 per cent off select bags and shoes
The best End of Financial Year activewear sales
Lululemon: Shop the brand’s mid-season sale for discounts on your favourite activewear pieces
Reebok: Up to 50 per cent offer on activewear and sneakers
LSKD: Up to 50 per cent off sitewide
Aje Athletica: Up to 50 per cent off select activewear pieces
P.E Nation: Up to 50 per cent off select styles
Lorna Jane: Use the code TAF20 for a further 20 per cent off select pieces
The best End of Financial Year lingerie sales
Step One: Buy two get one free, buy four get four free and buy seven get 10 free
The best End of Financial Year designer and luxury sales
The Iconic: Shop up to 60 per cent off designer labels like
Bondi Born: Up to 70 per cent off past collections
David Jones: Splurge and save on pieces from Versace, Dolce & Gabbana and more
Swarovski: Up to 40 per cent off select jewellery
Christopher Esber: Shop their end-of-season sale
St. Agni: Up to 60 per cent off their seasonal sale items
Elka Collective: Take a further 25 per cent off sale items
The best End of Financial Year beauty sales
Adore Beauty: Up to 40 per cent off clearance products
iHerb: 20 per cent off orders over $100
LookFantastic: Shop up to 40 per cent off best-selling brands, products and tools
Priceline: Save 40 per cent on select brands
Esmio: 20 per cent off sitewide for all things gel nails
Myer: Up to 40 per cent off
FreezeFrame: 30 to 50 per cent off clinical skincare
Dyson: Save up to $550 on selected technology
Shark: Offering up to 56 per cent on quality hair tools
Shaver Shop: Up to 70 per cent off selected products
Paula’s Choice: 29 per cent off selected favourites during 29th Anniversary Sale
The best End of Financial Year wellness sales
Priceline: Save 40 per cent on select brands
iHerb: 20 per cent off orders over $100
The best End of Financial Year sex sales
Lovehoney: Shop up to 60 per cent off your favourite toys and accessories
VUSH: Score deals on your favourite vibrators and toys, as well as a free Gloss Vibrator when you spend over $140
The best End of Financial Year travel sales
American Tourister: Save 40 per cent on all suitcases
Samsonite: Up to 40 per cent off select luggage
Antler: Up to 50 per cent off select styles of luggage
STRAND: Shop up to 50 per cent off select luggage from brands like Nere, Guess and more
Virgin Australia: Save up to 30 per cent off select flights to Uluru
Hamilton Island: Stay three or more nights and save 20 per cent at select accommodation
The best End of Financial Year home sales
Bed Bath N’ Table: Up to 60 per cent off
Myer: Up to 40 per cent off select homewares
Dyson: Save up to $550 on selected technology
Shark: Offering up to 56 per cent on vaccuums and home tech
Greenpan: Shop up to 50 per cent off sitewide on quality cookware
Booktopia: Up to 75 per cent off a wide array of titles and authors
Hubbl: Score 20 per cent off one Hubbl device
Adairs: Up to 40 per cent off on homewares, linen and furniture
Kogan: Score up to 55 per cent off on TVs, tech and more
Freedom: 20-60 per cent off all furniture, and up to 50 per cent off all homewares
Castlery: Up to $550 off sitewide and 30 per cent off clearance
Emma Sleep: Up to 55 per cent off
Will & Co: Score 25 per cent off specialty coffee
When do the EOFY sales start and finish?
There are technically no official start dates for End of Financial Year sales and as you can see above some brands have already started dropping their deals online. Although many brands will be launching their sales throughout the month of June so make sure to bookmark this page and check back as we regularly update the list!