Bleached eyebrows are back according to Kim Kardashian, who debuted a bold transformation on the cover of Interview Magazine on Wednesday, but she’s already planning her next makeover.
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While the interview she gave contained some cryptic comments about exes Pete Davidson and Kanye West, it was her new look that had fans talking.
The reality TV star was sporting peroxide locks and matching brows as she bared her behind in a jockstrap and double denim on the ‘American Dream’ cover.
Fans were divided over the change, with some calling Kim’s brows “high fashion” while others compared her to characters out of White Chicks and House of the Dragon.
Kim seemed confident with the look, though she has plans for another makeover that would see her ditch the blonde completely.
“I am keeping it for a little bit. I feel like in the fall I’ll go dark, just because I don’t want to damage my hair,” she told the outlet.
“But, I do think blondes have more fun. I just feel different.”
As for how long she plans to keep the peroxide brows, we’re not so sure.
Online search interest for ‘Bleached brows’ peaked with a 212 per cent increase after Kim shared snaps of her new look on Instagram, according to hair experts Cloud Nine.
But she’s not the first star to rock the otherworldly look. In fact, she’s not even the first Kar-Jenner to do it this year!
Kendall Jenner took the peroxide to her own brows back in May for the 2022 Met Gala, though she kept her signature dark locks.
Other models like Gigi and Bella Hadid have also bleached their brows in the past, often for high end fashion shows or designer editorial shoots.
While it certainly isn’t for everybody, there’s no doubt Kim will inspire a few people to attempt to DIY this particular makeover.
For anyone wanting to get the bleached brow look at home, the experts at Cloud Nine encourage extra caution with the bleach.
“Always follow the instructions on the packaging to avoid damage and irritation,” they say.
“Use Vaseline to form a barrier to protect the skin around the brows and cover the brows with tin foil to allow the bleach to develop without drying out.”
It’s also a good idea to wait 10 minutes at first, then check your brows every few minutes to make sure the colour looks correct and you don’t overdevelop the bleach.
Honestly, maybe this one is best left to the professionals.
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