Taylor Swift. 2024. Australian Tour. You know the drill by now.
The one and only Taylor Swift is bringing her Eras Tour down under in February, visiting Melbourne and Sydney to perform her best hits in a mega show highlighting her incredible career.
While many have been planning their tour day outfits since the day they got their hands on tickets, many others are still staring at their wardrobes, left wondering if they want to go for a Midnights vibe or Lover look.
We get it. Organising the perfect tour outfit can be confusing – but we have the perfect shortcut for the best Eras tour look. And the best part? You can wear it again and again.
Taylor Swift merchandise. That’s what we’re talking about. Not only will it be an on-the-nose look for the Eras Tour, but it will also be a cherished item you can wear again and again.
If you’re one of the unlucky souls who didn’t get their hands on TSwift Tickets (RIP), don’t worry – these picks will make the ultimate consolation prize. From shirts to artwork and even accessories, we’re rounding up the best Taylor Swift merchandise to shop in Australia.
Where to buy official Taylor Swift merchandise in Australia
Technically, the answer is as easy as Taylor Swift’s official online store…but we have some bad news. Just weeks before her Aussie tour is set to kick off the Eras Collection is almost completely sold out. There’s no harm in checking if there have been any re-stocks for official merchandise, here, but we do have one other way Aussie fans can get their hands on official Taylor Swift Merchandise.
We have just received the official locations to shop Eras Tour merch in Australia, offering fans down under the chance to shop the exclusive pop-up in person. The first location will open its doors to the public on Tuesday, February 13 at Crown Melbourne, with opening hours between 9 am – 6 pm. While no concert ticket is required to shop the exclusive Taylor merch, you do have to reserve a booking time, here.
For lucky fans attending the in-demand shows, the merchandise will also be available to ticket holders inside both venues. However, supplies are limited and will be sold on a first-come, first-served basis.
2024 Australian Merchandise Dates
- February 13 Melbourne, Australia Official Merchandise Pop Up, Crown Melbourne
- February 14-15 Melbourne, Australia MCG Merchandise Presale
- February 16-18 Melbourne, Australia MCG Merchandise Presale + show merchandise
- February 21-22 Sydney, Australia Accor Stadium Merchandise Presale
- February 23-26 Sydney, Australia Accor Stadium Merchandise Presale + show merchandise
The best Taylor Swift merchandise of 2024
2024’s Top 3 Taylor Swift Merchandise
- Taylor Swift The Eras Tour Poster, $40, Taylor Swift Online Store
-
It’s Me Hi I’m the Problem It’s Me Essential T-Shirt, $18.24, Redbubble
- Swift Merch Vintage Graphic T-Shirt, $15.99, Amazon

Taylor Swift The Eras Tour Poster
from $40 at Taylor Swift’s official online store.
If you want the real deal when it comes to Taylor Swift merchandise, there’s no better place to shop than from Miss Taylor herself. You can shop her official merchandise from the Australian store, which is offering an Eras Tour collection that includes shirts, jumpers, posters and more. Although a lot of it is currently sold out online, we love this poster which will make the perfect keepsake!
Key features:
- Poster featuring “Taylor Swift The Eras Tour” and photos printed on the front.
- 14″x 24″ in size.
- Paper
Available at:

It’s right there in the product’s name – this shirt is essential. Utilising one of Taylor’s most relatable lyrics, this shirt is subtle enough to wear without drawing attention to the fact that you are Taylor’s #1 fan, but, is also super cute and will catch the eye of *all* your fellow Swifties.
Key features:
- Smooth, comfy tee, made from 100% cotton
- Slim fit,
- Available in 18 sizes
- Available in sizes S – 3XL
Available at:
- $18.24 from Redbubble

Swift Merch 1989 Vintage Graphic T-Shirt
from $15.99 at Amazon
A casual oversized Tee can be ever so useful. From completing a casual jeans and a cute top combo, to complimenting the perfect gym outfit and even worn as an oversized sleep shirt – there’s no denying it’s a must-have item. And if we’re on the topic of must-have items…you might as well make it Taylor Swift-themed.
Key features:
- Polyester Material
- Available in 25 different colours and prints
- Available in sizes S – XL
Available at:
- $15.99 from Amazon

The perfect dainty necklace to keep Taylor close to your heart! Just one of the many cute items offered in the brand’s Eras collection, this necklace will elevate any outfit.
Key features:
- Adjustable
Available at:
- $12.99 from Colette
Related articles:
- How to get tickets to Taylor Swift’s Australian Eras Tour
- Here’s the Eras Tour Setlist
- How to watch Taylor Swift’s Eras Tour Film
- Where to shop the best Eras Tour outfit ideas