Denim Dreams: The Top 10 Jeans from The Iconic You Need in Your Wardrobe

We've found the jeans jackpot.

As the cooler weather sets in, it’s time to update your wardrobe with pieces that combine both style and comfort. There’s no better way to embrace the season than with a pair of perfectly fitted jeans, a timeless staple that effortlessly transitions from casual daywear to chic evening attire.

This year we are turning to Aussie retailer The Iconic to source the top styles that suit every body type, style and budget. Whether you’re drawn to classic cuts or contemporary designs, The Iconic’s selection promises to elevate your denim game.

While the options may seem endless, finding the Holy Grail jean has literally never been easier. From a classic straight leg silhouette to the ever-controversial skinny jean (they’re back, you heard it here first), baggy, slouchy throw-ons and even some designer picks, we’ve curated the perfect edit to help you along the way.

The best jeans to buy from The Iconic in 2024

Levi’s 501 Original Jeans

$159.95 at The Iconic

Best for: a straight leg style

A straight leg jean is perhaps one of the most timeless styles you could add to your wardrobe. The 501s from Levi’s are no exception and are in fact a staple in the collection of those in the sartorial know. The full length elongates the legs and the high waist flatters the body shape, they’re a versatile and classic pair of jeans.

Sizes: W23 to W34 | Colours: Luxor Last and You’re Not Welcome | Materials: 100 per cent cotton

Style notes:

  • High-rise waist
  • Five pockets
  • Minimal stretch fabric

Pull&Bear High-Rise Wide Leg Jeans

$75.99 at The Iconic

Best for: a wide leg style

A wider leg jean however is the style du jour, they offer a more laidback, casual approach to dressing but throw on some pointy kitten-toe heels and you can instantly elevate the style to make them perfect for a night out.

Sizes: 4 to 18 | Colours: Over 8 colourways | Materials: 100 per cent cotton

Style notes:

  • Zipper closure
  • High-rise waistband
  • Minimal stretch fabric

Silent Theory The Vice High Skinny Jeans

$99.95 at The Iconic

Best for: skinny leg jeans

They may be controversial but a skinny leg style is one that will honestly never go out of style. We love to lean into the grunge vibe and pair with some thick combat boots and an oversized sweater for when the weather calls for it.

Sizes: 6 to 12 | Colours: Available in 9 colourways | Materials: 89.2 per cent cotton, 9.1 per cent polyester and 1.7 per cent elastane

Style notes:

  • High-rise waistband
  • Stretch cotton
  • Contrast grey stitching
  • Branded leatherette patch

Rolla’s Sailor Eco Jeans

$169.95 at The Iconic

Best for: a flared jean style

If Y2K is not quite your style, take it back even further with some jeans with a vintage allure like the Sailor silhouette from Rolla’s. These deliver that 70s aesthetic yet still feel modern and fresh, a youthful and unique addition to your wardrobe. The mid-blue wash further adds to the vibe with contrasting stitching for added detail. Pair with some platform heels to really lean into it.

Sizes: W24 to W32 | Colours: Ruby Blue, Mid Blue, Ashley, Lily, Grass and Rinse Black | Materials: 99 per cent organic cotton & 1 per cent elastane

Style notes:

  • Front pockets
  • High-rise waistband
  • Cropped above the ankle

Abrand 94 High Slim Jeans

$139.95 at The Iconic

Best for: a cropped silhouette

Particularly perfect for those on the more petite side, cropped jeans ensure you won’t feel too swamped by your jeans. Abrand are experts in denim so you know you’re in safe hands with the 94 High Slims.

Sizes: 5 to 16 | Colours: Chantell Organic, Georgia, Walkaway, Gina, 90210 and Dead of Night | Materials: 99 per cent organic cotton and 1 per cent elastane

Style notes:

  • High-rise waist
  • Worn details on cuffs
  • Slim straight leg fit

Trenery Corduroy Boyfriend Pant

$149 at The Iconic

Best for: coloured jeans

If you ask us, winter calls for some colour and texture. So when we spotted these blush pink corduroy jeans from Trenery they went straight on the wishlist. In a flattering and casual boyfriend cut, you’ll find yourself reaching for them more than you’d expect.

Sizes: 4 to 18 | Colours: Blush Pink, Night Sky, Vanilla, Camel and Black | Materials: 86 per cent cotton, 13 per cent Lyocell and 1 per cent elastane

Style notes:

  • Mid-rise waist
  • Full-length leg
  • Minimal stretch fabric

Cotton On Loose Straight Jeans

$59.99 at The Iconic

Best for: an affordable pair

Stylish jeans under $60? Say less… We can’t get enough of these baggy jeans from Cotton On in a unique washed, Smokey Black colourway with contrasting stitching that offers a more unique denim take.

Sizes: 6 to 24 | Colours: Smokey Black, Graphite Black, White Haven and Sea Blue | Materials: 99 per cent cotton and 1 per cent elastane

Style notes:

  • Mid-rise waist
  • Straight leg
  • 5 pockets

St. Agni Mid Rise Wide Leg Jeans

$349 at The Iconic

Best for: a designer splurge

On the other hand, if you’re a denim fan and want to make a worthy investment in one of your favourite wardrobe pieces, might we suggest these elegant mid rise jeans from Australian cult-label St. Agni. They make a truly luxurious addition to your wardrobe and certainly feel and look the part.

Sizes: 24 to 30 | Colours: Denim Blue | Materials: 100 per cent organic cotton

Style notes:

  • Wide leg
  • Pure organic cotton
  • Minimal stretch fabric

What makes the perfect pair of jeans?

The perfect pair of jeans nails the right fit for your body shape while balancing comfort and quality. Opt for versatile washes, ensure pocket placement flatters your figure, and consider eco-friendly options if that’s your thing. Whether you go for high-rise or low, skinny or relaxed, it’s all about finding jeans that look great, feel amazing, and match your style vibe effortlessly.

How should a good pair of jeans fit?

A good pair of jeans should fit snugly at the waist without pinching or gaping, contour smoothly over the hips and thighs, and sit just right on your waistline—whether you prefer high, mid, or low-rise. The length should hit at or just below the ankle, and the seat should be smooth and flattering with well-positioned pockets. The leg fit should match your style, be it skinny or relaxed, allowing for comfortable movement. Overall, they should enhance your shape and vibe from every angle.

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