Take a scroll online, whether it be via TikTok, Instagram or Pinterest and it’s clear we are in a new fashion era.
Gone are the days of chic minimalism, replaced instead by eclectic dressing, oversized silhouettes and lots of character. Sure, Scandi style has long been associated with neutral tones, simplicity and minimalist fashion – but its clear Nordic fashion has had a massive re-brand.
Whilst many of us have been busy pinning and saving countless Scandi-Girl looks, actually shopping the pieces has proved much harder, especially when your living in a country that’s about as far away from Northern Europe as one can be.
But don’t fret, we’ve rounded up the best Scandi-approved brands to shop in Australia.
What is Scandinavian Fashion?
Originally, Scandinavian fashion was synonymous with minimalism. Think neutral colour palettes, knitwear and tailored trousers. However, the style has slowly begun to change, encompassing a more fun and colourful vibe. Now, some of the most well-known ‘Scandi-Girls’ rock the perfect maximalism-inspired styles, balancing both masculine and feminine silhouettes to create a one-of-a-kind outfit.
Scandinavian-Inspired Fashion to Shop in Australia
COS
With its commitment to timeless design and sustainable practices, COS has become a go-to brand for those seeking Scandinavian simplicity. Their garments are characterized by clean cuts, precise tailoring, and high-quality fabrics, resulting in minimalist pieces that effortlessly transition from day to night. The balance of simple designs and bold colours make COS a perfect starting point when building a Scandi wardrobe.
Shop our top picks at COS
Padded Liner Jacket | AUD$190.00 | SHOP HERE
Boxy Alpaca-blend Jumper | AUD$135.00 | SHOP HERE
Mohair Oversizes V-Neck Cardigan | AUD$265.00 | SHOP HERE
Ganni
Ganni has captured the hearts of fashion enthusiasts worldwide with its playful and vibrant take on Scandinavian fashion. Combining bold prints, feminine silhouettes, and unexpected colour combinations, Ganni injects a sense of fun and personality into the minimalist aesthetic, making it a standout brand for those seeking a more daring Scandi-inspired look.
Shop our top picks at Ganni
Shirred checked organic cotton-blend seersucker blouse | AUD$307.00 NOW AUD$153.58 | SHOP HERE
Oversized checked cotton-blend seersucker mini shirt dress | AUD$387.00 NOW AUD$198.00 | SHOP HERE
Hosbjerg
Hosbjerg is a Danish fashion brand that embodies the essence of Scandinavian design with a twist of contemporary flair. Known for its feminine and sophisticated aesthetic, Hosbjerg offers a range of clothing and accessories that exude elegance and effortless style.
Shop our top picks at Hosbjerg
Samsøe Samsøe
Samsøe Samsøe is a Danish fashion brand that has made its mark in the Scandinavian fashion scene with its contemporary and effortlessly chic designs. Founded in 1993 by brothers Klaus and Preben Samsøe in Copenhagen, the brand draws inspiration from the minimalistic yet functional Scandinavian design ethos.
Shop our top picks at Samsøe Samsøe
Emy Long Dres | AUD$359.00 | SHOP HERE
Lia Coat | AUD$475.00 | SHOP HERE
Agneta Dress | AUD$355.00 NOW AUD$106.00 | SHOP HERE
Damson Madder
Technically, Damson Madder is a UK brand, but without a doubt, you have seen the It Girls of Scandi Fashion rocking some of their pieces. The sustainable and transparent fashion brand encompasses the vibe of Nordic dressing perfectly and is the perfect place to shop for some more colourful looks to complete your wardrobe.
Shop our top picks at Damson Madder
Recycled cardigan | AUD$198.00 NOW AUD$99.00 | SHOP HERE
Check print bow detail midi dress | AUD$199.00 | SHOP HERE
Cotton quilted bow front jacket | AUD$209.00 | SHOP HERE
Marimekko
Marimekko is a Finnish design house renowned for its bold and vibrant prints, timeless patterns, and distinctive approach to fashion and home decor. Founded in 1951 by Armi Ratia and Viljo Ratia, Marimekko has become an iconic brand representing Finnish design on a global scale.
At the heart of Marimekko’s design philosophy is the belief in self-expression, joy, and a celebration of everyday life. The brand is known for its unique patterns, often inspired by nature, folklore, and abstract art. Marimekko’s prints are characterized by large-scale designs, striking colour combinations, and a sense of playfulness that brings a sense of joy to their products.
Shop our top picks at Marimekko
Luviissa Landon Metz | AUD$570 NOW AUD$399.00 | SHOP HERE
Mures Pulloposti | AUD$280 NOW AUD$196.00 | SHOP HERE
Makeasti Unikko | AUD$480 NOW AUD$336.00 | SHOP HERE
Djerf Avenue
If one could put a face to Scandi Fashion, it would have to be Matilda Djerf. Not only did her iconic hair singlehandedly bring bangs into fashion, but her fashion label, Djerf Avenue has put a cool-girl spin on Scandi Style. Whilst more paired back than some other brands on the list, Djerf Avenue is the perfect place to start, with tailored suit pieces, oversized shirts and to-die-for accessories, making it a great choice for Scandi work wear.
Shop our top picks at Djerf Avenue
Forever Blazer Grey | AUD$299 | SHOP HERE
Rainbow Headband | AUD$59.00 | SHOP HERE
Breezy Shirt | AUD$179.00 | SHOP HERE
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