Take a scroll online, whether it’s TikTok, Instagram, or Pinterest, and it’s clear we’ve entered a new fashion era, with Copenhagen firmly at the helm this cool-girl style.
Sure, Scandi fashion has long been synonymous with neutral tones and minimalism, but this year’s Fashion Week offered a sartorial peek into how the city is embracing maximalism and colour – boldly redefining its signature style.
Much like trying to ride a bike through the city, bringing this look to life is easy in theory, much harder in IRL – especially when you live in a country that’s about as far from Northern Europe as you can get.
That’s not to say, we need to panic or book a trip to Europe anytime soon.
We’ve rounded up the best Scandi-approved brands to shop right here in Australia, so that you don’t have to.
What is Scandinavian Fashion?
Originally, Scandinavian fashion was all about simplicity – neutral color palettes, cozy knitwear, and sharply tailored trousers. However, fast-forward to 2025, and it is clear that Scandinavian style is slowly undergoing a change. The once-muted aesthetic is now a playground for daring juxtapositions where comfort meets contour, minimalism flirts with subversion, and parachute pants make an unexpected comeback, styled beneath sheer sundresses.
It’s in this state of flux that layers reign supreme, with long silks flowing over jeans and jorts, and silk scarves knotted in places we never thought possible. Texture is also a key element, creating endless ways for a masculine suit jacket to find its feminine edge, through polka dots, belts, lace, and, dare we say, flip-flops.
At its heart, Scandinavian style is bold and unflinching – a sum of parts moving together with freedom. And really, isn’t that what fashion is all about?
Scandinavian-Inspired Fashion to Shop in Australia
COS
With its commitment to timeless design and sustainable practices, COS has become a go-to brand for those seeking Scandinavian simplicity. Their garments are characterized by clean cuts, precise tailoring, and high-quality fabrics, resulting in minimalist pieces that effortlessly transition from day to night. The balance of simple designs and bold colours make COS a perfect starting point when building a Scandi wardrobe.
Shop our top picks at COS
Gathered tie-detail dress | AUD$159.00 | SHOP HERE
Sheer Knitted Skirt | AUD$260.00 | SHOP HERE
Relaxed Embellished shirt | AUD$260.00 | SHOP HERE
Ganni
Ganni has captured the hearts of fashion enthusiasts worldwide with its playful and vibrant take on Scandinavian fashion. Combining bold prints, feminine silhouettes, and unexpected colour combinations, Ganni injects a sense of fun and personality into the minimalist aesthetic, making it a standout brand for those seeking a more daring Scandi-inspired look.
Shop our top picks at Ganni
Samsøe Samsøe
Samsøe Samsøe is a Danish fashion brand that has made its mark in the Scandinavian fashion scene with its contemporary and effortlessly chic designs. Founded in 1993 by brothers Klaus and Preben Samsøe in Copenhagen, the brand draws inspiration from the minimalistic yet functional Scandinavian design ethos.
Shop our top picks at Samsøe Samsøe
Sadover LS Polo | AUD$255.00 | SHOP HERE
Sajeanne sweater| AUD$515.00 | SHOP HERE
Saharper Culotte | AUD$255.50 SHOP HERE
Damson Madder
Technically, Damson Madder is a UK brand, but without a doubt, you have seen the It Girls of Scandi Fashion rocking some of their pieces. The sustainable and transparent fashion brand encompasses the vibe of Nordic dressing perfectly and is the perfect place to shop for some more colourful looks to complete your wardrobe.
Shop our top picks at Damson Madder
Keisha Blouse | NOW AUD$90 | SHOP HERE
Cosette Rara Midi Skirt | AUD$150.00 | SHOP HERE
Junia Midi Dress | AUD$250 | SHOP HERE
Marimekko
Marimekko is a Finnish design house renowned for its bold and vibrant prints, timeless patterns, and distinctive approach to fashion and home decor. Founded in 1951 by Armi Ratia and Viljo Ratia, Marimekko has become an iconic brand representing Finnish design on a global scale.
At the heart of Marimekko’s design philosophy is the belief in self-expression, joy, and a celebration of everyday life. The brand is known for its unique patterns, often inspired by nature, folklore, and abstract art. Marimekko’s prints are characterized by large-scale designs, striking colour combinations, and a sense of playfulness that brings a sense of joy to their products.
Shop our top picks at Marimekko
Pioneeri Unikko knitted cotton vest | AUD$305.00 | SHOP HERE
Astrilli Unikko Kioski scarf | AUD$65.00 | SHOP HERE
Myy Unikko skirt | AUD $336.00 | SHOP HERE
With Jéan
With a cult following, With Jean has firmly established itself as an Australian brand with its finger on the pulse of luxe fashion, infused with a laid-back edge. While it may not be immediately synonymous with Scandinavian style, recent trends from Copenhagen Fashion Week create links with the brand’s trademark polka dots, chic silhouettes, and enmeshment of hard and soft elements that mirror the effortless sophistication seen across the world.
Shop our top picks at With Jéan
Maeve Midi Skirt | AUD$264.16 | SHOP HERE
Maude dress | AUD$303.11 | SHOP HERE
Monroe Jacket | AUD $413.18 | SHOP HERE
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