Black Friday was chaos—in the best (and most overwhelming) way. Between tabs overflowing with flash sales and everyone on TikTok shouting about “the deal of the century,” it was practically a competitive sport.
Yet even with all the frenzy, the reality is… not everything makes it into the cart. Maybe your size sold out. Maybe you blinked and the discount expired. Or maybe you simply couldn’t keep up with the madness.
But don’t stress, Boxing Day is your redemption arc. If there’s something still lingering on your wishlist, this is the perfect moment to finally click “add to cart.” And if last year taught us anything, it’s that the discounts can be even better.
We saw up to 70% off at ASOS and Glassons, major beauty markdowns like 60% off selected favourites at Sephora, and huge savings across home and tech, including Dyson slashing up to $600 off selected devices and Bed Threads offering up to 50% off.
So whether you’re eyeing new summer outfits, a restock of beauty staples, or that big home upgrade you refused to pay full price for, Boxing Day is your second chance to score it for less.
Where to shop during Boxing Day sales
For fashion:
- Thigh Society: 25% off sitewide with code SAVE25
- The Iconic: Up to 60% off
- Uniqlo: Various discounts as marked
- Myer: Up to 50% off
- David Jones: Up to 40% off
- Petal & Pup: Up to 80% off sitewide
- Glassons: Swim 2 for $40
- Amazon: New deals every day
For beauty:
- Sephora: Up to 50% off select items
- Adore Beauty: 25% off brands you love
- Dyson: Up to $200 haircare
- Shark: Up to 30% off
- Àerre: Up to 30% off
For homewares:
- Sheridan: Up to 50% off
- Ninja: Up to 50% off select items
- Bed Threads: 35% off bedding bundles
- Sony: Up to $80 off eligible orders with code BOXINGSAVE
- Vistaprint: Up to 50% off gifting
- No.22
- Dreame
What to buy during Boxing Day sales
The Cotton
Kerasilk Smoothing Shampoo
Saint Valentine Pearl Letter Bracelet
Mai Tai Scoop One Piece Swimsuit
Baggy Curve Jeans
Jellycat Amuseables Bouquet Of Flowers
Photo Books
REON Pocket Pro
Boxing Day is the day after Christmas, on December 26, although many brands that take part in the sales event launch their deals early and even extend them into the New Year.
Boxing Day offers a great opportunity to shop big on all of your favourite brands, and it means you can buy those things that didn’t quite make it off the Christmas list this year.
There is no set discount across every brand, but there are some unmissable deals to keep your eyes peeled for.
It really depends! The great thing about Black Friday is that it is now an internationally recognised sales period, so you can score deals on some of your favourite US-based brands, as well as those in Australia.
The timing also means Black Friday is popular for buying presents, while Boxing Day is ideal for treating yourself and getting ready for the New Year.
Boxing Day is also mainly celebrated in Commonwealth countries. This means that heaps of amazing Aussie, UK and New Zealand labels take part in the sales period, so it’s a great opportunity to save big.
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