The Australian Influence Index has been released by The Australian, revealing the top 100 influential social media creators in the country.
Watch Below: The richest Aussie Influencers
The analysis measures six drivers of influence: relatability, trustworthiness, expertise, attraction, content prominence and content frequency.
The biggest lesson from this index? TikTok cannot be ignored – and the creators cannot be underestimated!
#10
Taking out the tenth spot is Tommy, also known on TikTok as tcezy, a creator who doesn’t even talk!
With over 7.6 million followers on TikTok, Tommy has been posting since 2020, sharing interesting unknown facts by pointing at self-generated captions.
#9
Another TikTok creator takes out the ninth spot – Junpei Zaki!
With over 11.6 million followers on TikTok, Junpei showcases impressive editing skills in a range of positive and comedic videos.
#8
Ex-AFL footballer and Big Brother alumni Daniel Gorringe comes in at number eight.
Daniel has perfected the art of not saying too much on TikTok, gaining over 6.6million followers thanks to his unique facial expressions when reacting to other strange videos on TikTok – it’s a tough gig, but someone has to do it!
#7
Queensland’s TikTok star Anna Paul takes out seventh place on the index, vlogging her day-to-day life for her 5.5million followers on TikTok.
Boasting a large following on Instagram as well, Anna Paul is also in the top 0.02 per cent of OnlyFans earners in the world.
Interestingly enough, the index revealed Anna doesn’t score particularly high on trustworthiness or expertise but her frequent posting saw her attain the highest average engagement store on the list.
#6
TikTok gamer Mully comes in at number six on the leaderboard, known for his role in the collective “The Boys” – a collaborative video and pranking group.
#5
Melbourne influencer Joel Berg built his massive TikTok following through comedy and skit videos.
Again, number five on the list is known primarily on TikTok, but also has substantial followings on Twitch and YouTube.
#4
Perth twins Sam and Teagan Rybka come in at number four on the list, growing their following with acrobatic, dance and gymnastic routines.
The pair first appeared on Australia’s Got Talent but have found their audience amongst young teenage girls on TikTok, boasting over 14million followers.
#3
20-year-old Hannah Balanay has turned her love of dancing into a massive digital identity.
Boasting over 18million followers on TikTok, she predominantly posts dance and street style content and comes in at number three on the list.
#2
In 2018, school teacher Caleb Finn, joined TikTok – and the rest is history!
Four years later and he now focuses on content creation full time, posting skits, short stories and family-related videos with his partner Lil Soup – who also has a following on TikTok.
#1
And taking out the top spot is health and fitness influencer Sarah Magusara.
Maintaining high followers across TikTok, Instagram and Youtube, Sarah shares dancing, comedy and lip-sync videos as well as more personal aspects of her life – lately she has been keeping followers up to date with her pregnancy.
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