It’s hard to overestimate what a huge influence the COVID pandemic had on fashion.
Athleisure was already a trend by the time the pandemic rolled around – popping to your local cafe in your workout gear or doing the school pick-up run in your designer tracksuit had already become de rigeur.
But then many of us spent the best (or worst) part of two years at home, most likely in our PJs and tracksuits, and it became clear how important comfort was in our everyday lives.
We also began to take our home workouts pretty seriously, with many of us picking up yoga or pilates again, or for the very first time.
In the years since the height of the pandemic, stylish comfort dressing and designer exercise gear has become all the rage, with the likes of Hailey Bieber and Gigi Hadid proving that you can still look cool wearing clothes designed primarily for comfort.
Think a simple singlet top under a soft, loose trench coat and roomy wide-leg pants matched with designer sunnies and a cool pair of sneakers, and you’ve pretty much nailedHailey and Gigi’s style DNA.
Taking inspiration from these style influencers is Australian pilateswear brand ALL FENIX, whose garments mix form and function, sophistication and wearability – the key ingredients of modern-day comfort dressing.
Based in Melbourne since 2015, the brand has gained a cult following for its annual tracksuit collections, which regularly sell out in a matter of days.
The pieces in new collection ALL SPORT 4.0 are super-soft, come in a range of colours and exude effortless off-duty style.
To really luxe it up, match a Shearling Reversible Puffer Jacket in black or white, $229, with a matching Essential Track Pant, $78, or the wide-leg version, $88.
The Soft Fleece ½ Zip Sweater, $108, is another classic go-everywhere piece, as is the Essential Hoodie, $98.
Best get in quick – fans are already salivating over the latest collection.
‘’Beautiful’’, one shopper gushed when the brand posted images of the ALL SPORT 4.0 collection on Instagram.
Fans were especially smitten with the fleecy goodness of the Shearling Reversible Puffer Jacket.
‘’Soooo cozy,’’ one follower wrote, amid plenty of heart-eye and love heart emoji comments.
‘’Want one in every colour,’’ wrote another.
ALL FENIX is designed by founder Georgia Sackville, who wanted to create premium activewear for women with a luxe minimalist feel – items that would stand the test of time and prove that ‘’less is often more’’.
‘’Creating pieces that seamlessly blend quality, function and style, we have produced eco-conscious designs, balancing innovation with effortless sophistication,’’ Sackville says.
‘’We want all women to embrace their individuality, celebrate their bodies, and lead life on their terms.’’
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