When it comes to denim, celebs know what’s up.
From the Hadid sisters rocking sleek silhouettes to Rihanna rewearing her favourite low-slung jeans three times in one week (iconic), these A-listers prove that the right pair of jeans really can do it all.
The best part? You don’t need to fly to LA or New York to snag them. These celeb-approved denim brands are all available to shop right here in Australia.
From local and affordable favourites to high-end brands worth the splurge, these are the denim labels you should have on your radar for your next wardrobe upgrade.
The best denim brands to shop in Australia
01
Glassons
from $14.99
Glassons has just dropped an affordable yet totally luxe new denim range, and we’re obsessed. Even Olivia Rodrigo is a fan of the brand—she gave the New Zealand label her tick of approval after being spotted in one of their pieces back in 2021 (just not denim… yet).
Our top picks:
02
Abrand
from $20
When Margot Robbie was spotted on the set of Barbie wearing Abrand Jeans’ cult-favourite 94 High Slim fit, we were instantly hooked. Thankfully, the Aussie label has an entire range of effortlessly cool denim that fits just right.
Our top picks:
03
Levi’s
from $39.95
A timeless classic, Levi’s jeans are a celeb favourite—Hailey Bieber, Kylie Jenner, and Beyoncé have all been spotted in them. In fact, Queen Bey took things a step further, starring in the brand’s “Reiimagine” campaign.
Our top picks:
04
Reformation
from $66
This eco-friendly brand, loved by Sydney Sweeney and Kendall Jenner, mixes sustainability with seriously stylish denim. It might come with a slightly higher price tag, but trust us, it’s totally worth the investment.
Our top picks:
05
Agolde
from $279
Spotted on style icons like Rihanna and Taylor Swift, Agolde nails contemporary denim with pieces that are as comfortable as they are cool. RiRi’s such a fan, she wore them three times in one week.
Our top picks:
06
Frame
from $145
Our favourite sister duo, Bella and Gigi Hadid, have been spotted rocking Frame’s straight-leg jeans on multiple occasions—proving their love for the brand’s flattering fit and effortlessly cool vibe.
Our top picks:
