If you’ve been on #HairTok lately, you’ll know one thing: we’re in our scalp care era. From rosemary oil to peptide serums, hair growth has officially become the new skincare, and Aussie mums are leading the charge.
One of them? Indy Clinton, the TikTok queen and mum-of-three, is as real as they come.
After dealing with postpartum hair loss (because let’s be honest, no one warns you about that part of motherhood), Indy started trialling the new Aussie-born haircare brand Bouf last year, and she’s been documenting the journey for her followers ever since.
Fast-forward to now, her regrowth results are turning heads, and everyone’s adding the brand’s viral Flouf Factor Growth Tonic to cart.
What to shop from Bouf’s growth range
Flouf Factor Growth Tonic
Flouf Factor Growth Leave-In Mask
Flouf Factor Growth Shampoo
Flouf Factor Growth Conditioner
Flouf Factor Growth Supplement
The Starter Pack
Created by Rachael Wilde, the Gen Z beauty powerhouse behind The Breakout Hack, Bouf is the new Aussie haircare brand making thinning hair cool to talk about. She was also nominated for Business of the Year at the 2025 TikTok Awards.
“I am so proud of how we have shown up on TikTok, our partnership with Indy and our ongoing content strategy that heroes our community, our team and most importantly, the incredible results of our Bouf products,” says Rachael.
The brand launched last year with one clear mission: to help Aussies grow thicker, stronger, and bouncier hair, and it’s all in the name. Pronounced “boof” (a playful nod to “bouffant”), Bouf is all about big, bold, confident hair.
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