Ever looked at pictures of Hailey Bieber and wondered how she achieved her gorgeous glow? Genetics and a healthy routine, no doubt, but also with the helping hand of her own brand, rhode.
Tried and tested by the model and entrepreneur herself, the brand has taken the beauty world by storm, with products flying off the shelves in the US, Canada, UK and Europe.
If you’ve been patiently (or not so patiently) waiting to try the brand’s bestsellers, we have good news: rhode is officially launching in Australia and New Zealand on February 12.
Scroll on for everything we know about rhode’s Australian launch, including where to shop and what to buy first.
When is rhode launching in Australia?
Rhode is officially launching in Australia and New Zealand on Thursday, February 12.
From this date, the brand’s full range will be available to ship directly via rhodeskin.com. Thankfully, making it easier than ever for local fans to shop Hailey Bieber’s cult-favourite skincare and makeup.
The brand will also debut an exclusive regional partnership with MECCA, launching online and in-store at MECCA Bourke Street (Melbourne) and MECCA George Street (Sydney) on Thursday, February 12.
Rhode will then roll out to most MECCA stores across Australia on Friday, February 13.
Hailey Rhode Bieber, Founder, Chief Creative Officer and Head of Innovation of rhode, said the partnership with MECCA was a “perfect fit”.
“We are proud to announce our global expansion to Australia and New Zealand, bringing the world of rhode to even more places and faces,” she said.
Where can I shop rhode in Australia?
You’ll be able to shop rhode’s complete range — yes, including Glazing Milk and the viral Toasted Teddy blush — online at rhodeskin.com, as well as in-store and online at MECCA.
While you eagerly wait for shipping to become available in Australia, you can join the waitlist for your favourite products via the Rhode website.
The products WHO are adding to cart:
Glazing Milk
$55
Peptide lip tint
$35
Pocket blush – toasted teddy
$43
lip case
$66
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