Drew Barrymore isn’t just a Hollywood actress and talk show host – she’s also a businesswoman with her own homewares brand that includes a hugely popular cookware line, Beautiful by Drew.
Like Barrymore herself, her ceramic non-stick cookware set is cute, bright and lots of fun.
If you’re a fan of the star’s colourful cookware but keen to buy Australian, Melbourne-based brand Crumble might be the name you need to know.
Crumble’s pots, pans, knives and cast iron items are stylish, fun and eye-catching, guaranteed to help make cooking an aesthetic as well as a culinary experience.
The brand began in 2020 after Crumble’s founders became frustrated by expensive cookware that didn’t live up to expectations.
Its mission was to create functional, economical and aesthetically pleasing cookware that will make Aussie want to eat less takeaway and do more home cooking.
That’s because Crumble is also keen to reduce packaging waste and help save the environment from all that nasty plastic.
Shoppers on board with that concept have turned Crumble’s non-toxic and non-stick pan sets into best-sellers, and its cast iron range into award-winners.
The brand’s Classic Round Dutch Oven comes in a range of matte and gloss colours (think Peach Pink, Broccoli Green, Orange and Lavender) and is perfect for baking bread, frying, braising, and making delicious winter casseroles.
One conversation starter in the range is the limited edition Pumpkin Casserole, made in the shape of (you guessed it) a pumpkin! (Is anyone already thinking about Halloween?)
It comes in orange, of course, but the quirky cookware is also available in a range of other colours – great for parties and retro-themed events.
Crumble is also well known for its Ultimate Knife Set, a five-piece set designed to accommodate the home chef’s cutting, chopping, slicing and dicing needs, and its Classic Round Skillet, a trusty cast iron pot that can do the lot.
Shoppers love the range, which constantly receives five-star reviews online.
“We have loved using our shallow casserole Dutch oven for everything from pastas to soups to sauce and even roasting veggies,” one customer wrote.
“We have especially loved being able to transfer it straight from the oven to the stove top.”
“I had my eye on this duo fry pan set for a while … The peace of mind of cooking on a toxic free non-stick cookware is so worth it,” another wrote.
“Glad I bit the bullet and purchased this set. And it’s so easy to clean!”
Another simply wrote: “Great quality product, makes cooking so much easier!”
“I love these, they’re so versatile and I think I’ve used them everyday since I got them,” one shopper wrote after buying the Classic Round Bundle.
“Doesn’t hurt that they’re also so nice to look at too!
“Definitely will be adding to the collection in the future.”
Sorry Drew – we love you but it seems Aussie shoppers have spoken!
