It’s the Australian fashion brand shoppers are loving for its size-inclusive clothing that fits a range of body shapes and sizes.
Founded by Colombian-Australian businesswoman Carolina Giraldo, Carolina Lifestyle sells clothes from an Australian size 6 to a 22 and is designed with a diversity of women in mind.
The new winter collection is no exception: think classic white shirts, go-everywhere tailored pants, matching wrap dresses and beautifully tailored blazers.
So, what pieces from the latest collection are customers already loving?
The Romy Floral V-Neck Long Sleeve Top is already proving a winner for its bold print and flattering design.
‘’Love my new fave top, I feel like a million bucks in it,’’ one customer raved.
‘’Do yourself a favour and buy one before they sell out! It’s a five-star from me.’’
The Colette Wide Leg Denim Jean is also a big hit, receiving numerous five-star reviews online.
‘’These did not disappoint,’’ one shopper wrote, adding she was ‘’addicted’’ to the jeans. ‘’Perfect fit … very impressed!’’
‘’Absolutely love them,’’ enthused another. ‘’Great fit, great length, great look. Carolina just needs to make them in dark denim now!’’ (Good news: the dark denim version is available for pre-order!)
The Carolina Lifestyle story
The brand’s story is a fascinating one.
In 2011, Giraldo started with a small line of leather bags and belts, eventually expanding into a full-fledged lifestyle brand spanning shoes, hats, gifts and homewares.
Carolina Lifestyle now has 19 stores across Sydney, Melbourne, Adelaide, Brisbane and the ACT, with the range also selling online.
Customers love that the clothing goes well beyond the typical Australian fashion brand’s cut-off sizing mark of an Australian 14 or 16.
But they also love that Giraldo features a diverse range of women in her campaigns and look books.
The latest campaign features Natalie Angel, a ‘’curvy Aussie mum’’ with an honest and direct approach to plus-size fashion.
It also features professional model Natalie Decorte, a former ballerina and mum of four.
The brand’s mission
Giraldo’s mission is to ‘’leave behind a positive and memorable experience for our customers through beautiful pieces,’’ she states on her website.
‘’Our products easily move from day to night, corporate to leisure, and are tailored specially for the natural curves of women.”
‘’Designed with our customer in mind, the pieces are easy to mix and match. They are not only stylish but comfortable and versatile too.’’
Given the plethora of five-star reviews online, it seems her customers agree wholeheartedly!
