Who
  • News
  • Entertainment
  • Style
  • Health
  • Beauty
  • Sexiest People
  • The Travel List
  • Podcasts
  • Video
Who
  • News
  • Entertainment
  • Style
  • Health
  • Beauty
  • Sexiest People
  • The Travel List
  • Podcasts
  • Video
Subscribe
Louis Tomlinson Calls James Corden Out
Watch 0:36

Louis Tomlinson Calls James Corden Out

{headline}

{headline}

Vegan beauty buys

Vegan beauty buys

Which of your favourite celebrities are vegan?

Which of your favourite celebrities are vegan?

Fake Leather: What Is It Made Of?

Fake Leather: What Is It Made Of?

8 celebrities who happen to be vegetarian

8 celebrities who happen to be vegetarian

{headline}

{headline}

8 famous celebrity vegans

8 famous celebrity vegans

WATCH: Melbourne thrown into chaos by vegan protest

WATCH: Melbourne thrown into chaos by vegan protest

WATCH: Top 'raw vegan' influencer Rawvana busted eating fish!

WATCH: Top 'raw vegan' influencer Rawvana busted eating fish!

{headline}

{headline}

Liam Hemsworth is named Australia's Sexiest Vegan

Liam Hemsworth is named Australia's Sexiest Vegan

The Veronicas' Jessica Origliasso defends Ruby Rose following claims she has lost too much weight

The Veronicas' Jessica Origliasso defends Ruby Rose following claims she has lost too much weight

The best beauty gifts to give this Mother’s Day

The best beauty gifts to give this Mother’s Day

Has Khloé Kardashian had plastic surgery or not?

Has Khloé Kardashian had plastic surgery or not?

Becky Miles stuns with new hair transformation

Becky Miles stuns with new hair transformation

Martha Kalifatidis' new look: "I don't care about being 'pretty'"

Martha Kalifatidis' new look: "I don't care about being 'pretty'"

The Bachelor's Keira Maguire has ditched her blonde lob

The Bachelor's Keira Maguire has ditched her blonde lob

  1. Home
  2. Beauty

All Hail To The Best Vegan Makeup Brands Ever

Let the beagles and bunnies rejoice… - by Hannah Hempenstall
  • 01 Nov 2019
All Hail To The Best Vegan Makeup Brands Ever

In 2017, the vegan cosmetics industry was valued at US$12.9billion. 

That was also the year the Australia government announced it was banning animal testing on cosmetic products and the ingredients used in them. However, according to peta.org.au the ban won't come into effect until 2020.

While we wait for the Government to catch up with popular demand, there are a plethora of vegan makeup choices available which means you can enhance your natural beauty and help put an end to animal cruelty.

vegan makeup 6

Natio Kabuki Brush $14.95

Natio

When it comes to Natio, many of their products are vegan but not all. Their website says; "Natio has been accredited by Choose Cruelty Free since 1996." Cruelty free and vegan aren't quite the same thing.

The FAQs on their website offer a fairly substantial rundown of the products that are animal derived and therefore aren't vegan but they recommend you check the ingredients of each product to be sure.

While that's miles ahead of some (not-to-be-metioned) high street brands who still test on animals, it's a big ask to presume your customers will check the ingredients list and know whether they're vegan or not.

What they do promise is that their makeup brushes are 100% vegan.

Natio, you can do better.

vegan makeup 1

Urban Decay Hi-Fi Shine Ultra Cushion Lip Gloss $36

Urban Decay 

One of the best vegan makeup brands – which can be found at Mecca – is Urban Decay who describe themselves as "feminine, dangerous and fun."

Theirs is a street vibe with an edge. And no bunnies were harmed in the process.

"From our insane range of velvety eyeshadows – including the bestselling (and often-copied) Naked Palettes – to our award-winning eye liners, budge-proof mascaras and legendary Makeup Setting Sprays, we've been shaking up the industry for over 20 years."

If you know this brand you'll know that's true. Urban Decay rocks. And the answer to the question: Vegan and cruelty free? Is yes, and yes.

Natasha from Sydney says, "This is my third time buying it and I know once I finish it I will get another. It is the most perfect gloss. The colour is amazing and it isn’t too sticky which is my favourite thing about it.

RRP $36

Vegan makeup 2

Too Faced Born This Way Foundation $60

Too Faced

Although she has her own makeup brand called Kylie Cosmetics, Kylie Jenner is said to be a fan of Too Faced Born This Way Foundation. With 18 shades of foundation to choose from and a 100% cruelty free brand philosophy it's easy to see why.

Too Faced make the best selling mascara in the US (called Better Than Sex), but that's not all they do. They have a full range of vegan cosmetics from eyeshadow and lipstick to foundation and everything in between.

Jocelyn says, "The first time I tried [Born This Way] I absolutely was in SHOCK of how amazing it looked. I literally only needed ONE layer, and it goes on super smooth."

"I have a lot of scarring from acne and still suffer from occasional breakouts, so buildable full coverage is a must for me. I really like how light weight it feels, and the gorgeous satin finish."

vegan make up

Inika Organic Loose Mineral Eyeshadow $29

Inika Organics

One of the pioneers of certified organic and vegan products, Australian owned Inika Organics produce 100% vegan makeup.

Some of their best selling products include the Baked Bronzer, Organic Liquid Eyeliner, Long Lash Vegan Mascara, Organic Liquid Foundation and Organic BB Cream.

If you're vegan and looking for a quality makeup brand, Inika is by far one of the best. Ready to try their Loose Mineral Eyeshadow? Choose from 18 shades including Autumn Plum (above), Pink Fetish and Coco Motion.

Dab your brush with a little water and paint the eyeshadow on to create colour that will last day and night. It can also be used as a highlighter.

Inika, you rock the vegan world!

Hannah Hempenstall
Hannah Hempenstall
Hannah Hempenstall is a writer, life coach and meditation practitioner based in the Byron Shire. She loves the art of storytelling and is obsessed with understanding human behaviour.

Subscribe to Who for your chance to win a share of $25,000-

Subscribe Now
Subscribe to Who for your chance to win a share of $25,000

Subscribe to Who for your chance to win a share of $25,000-

Subscribe Now
Subscribe to Who for your chance to win a share of $25,000

Recommended to you

Louis Tomlinson Calls James Corden Out
Watch 0:36

Louis Tomlinson Calls James Corden Out

{headline}

{headline}

Vegan beauty buys

Vegan beauty buys

Which of your favourite celebrities are vegan?

Which of your favourite celebrities are vegan?

Fake Leather: What Is It Made Of?

Fake Leather: What Is It Made Of?

8 celebrities who happen to be vegetarian

8 celebrities who happen to be vegetarian

{headline}

{headline}

8 famous celebrity vegans

8 famous celebrity vegans

WATCH: Melbourne thrown into chaos by vegan protest

WATCH: Melbourne thrown into chaos by vegan protest

WATCH: Top 'raw vegan' influencer Rawvana busted eating fish!

WATCH: Top 'raw vegan' influencer Rawvana busted eating fish!

{headline}

{headline}

Liam Hemsworth is named Australia's Sexiest Vegan

Liam Hemsworth is named Australia's Sexiest Vegan

The Veronicas' Jessica Origliasso defends Ruby Rose following claims she has lost too much weight

The Veronicas' Jessica Origliasso defends Ruby Rose following claims she has lost too much weight

The best beauty gifts to give this Mother’s Day

The best beauty gifts to give this Mother’s Day

Has Khloé Kardashian had plastic surgery or not?

Has Khloé Kardashian had plastic surgery or not?

Becky Miles stuns with new hair transformation

Becky Miles stuns with new hair transformation

Martha Kalifatidis' new look: "I don't care about being 'pretty'"

Martha Kalifatidis' new look: "I don't care about being 'pretty'"

The Bachelor's Keira Maguire has ditched her blonde lob

The Bachelor's Keira Maguire has ditched her blonde lob

Who
  • About Us
  • Subscribe Today
  • Contact Us
  • Privacy Policy
  • Terms
Who Magazine Subscribe
  • About Us
  • Subscribe Today
  • Contact Us
  • Privacy Policy
  • Terms

Brands

  • Beauty Crew
  • Home Beautiful
  • marie claire
  • Bounty Parents

Our Network

  • Better Homes and Gardens
  • BHG Shop
  • New Idea food
  • New Idea
  • Girlfriend
  • That’s Life
  • All Recipes
  • Practical Parenting
  • 7plus
  • 7News
  • Health Engine
  • Starts at 60
  • The West Australian
  • Perth Now
  • Airtasker
  • Society One
© 2021 Are Media PTY LTD
Get more from Who

Magazine Subscription Offer

Subscribe to Who for your chance to win a share of $25,000-

Shop This Offer
Subscribe to Who for your chance to win a share of $25,000