Coca-Cola Company
On Wednesday, Diet Coke announced a major transformation to its cans, shifting to a taller, sleeker look that still holds the same 12-oz. (350ml) portion of soda.
But don’t worry, zero-cal beverage purists: Unlike the recent Coke Zero makeover, there be no alterations to the flavour of the drink, which is sweetened with aspertame (“You don’t mess with a good thing,” says the company’s press release).
If you’re looking to venture outside your cola comfort zone, though, they are launching four brand new flavours in tandem with the design, including Diet Coke Ginger Lime, Diet Coke Feisty Cherry, Diet Coke Zesty Blood Orange and Diet Coke Twisted Mango.
“Throughout this relaunch journey, we wanted to be bold, think differently and be innovative in our approach,” said Rafael Acevedo, Coca-Cola North America’s group director for Diet Coke. “And most importantly, we wanted to stay true to the essence of Diet Coke while recasting the brand for a new generation.”
According to AdAge, the move is an effort to target millennials and the company will roll out commercials that “will feature a blend of male and female celebrities and influencers.”
The new cans and flavours will be available across North America starting mid-January. Australian Diet Coke drinkers will have to stay tuned to find out when (and if) the new flavours will be available down under.
Stay tuned!
SEE ALSO: Hangover-free Prosecco exists
This article originally appeared on PEOPLE
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